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Jeremy Lin's new Volvo has him working out with the XC60

Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
Since leaving the Knicks, Lin has lost some of the visibility and hype that attracted Volvo to him in the first place. Still, commercials must be made, so check out Lin's latest below.

Volvo EX90 SUV will have interior radar system to detect kids, pets

Volvo has introduced a number of important safety features in its vehicles throughout the years including the first three-point seatbelt back in 1959. But now the company has developed something a bit more techy with what it's calling the world's first interior radar system for cars.  Set to debut on its upcoming flagship EX90 electric SUV, Volvo's new radar system is designed to monitor both the cabin and trunk of a vehicle in order to prevent the car from being locked while anyone is still inside. The idea is to guard against situations where pets or children may be inadvertently trapped inside a car on a hot day, with the car surfacing reminders if it recognizes that there are still occupants inside when being locked. Additionally, the car's climate control can also be set to stay on if a passenger is detected, further lowering the risk of heatstroke.  While the thought of leaving a pet or child inside a car on a hot day is unimaginable to most people, it can happen to anyone. In its press release, Volvo cited statistics from the U.S. where more than 900 children have tragically died due to hyperthermia since 1998.  Volvo's senior technical specialist for injury prevention Lotta Jakobsson says, “No one chooses to be distracted or tired, but we know it can happen. WeÂ’re all human and distraction is a fact of life. With the help of cutting edge technology, weÂ’ll support you when youÂ’re not at your best and help you avoid leaving family members or pets behind by accident.” In order to cover as much of the inside of the EX90 as possible, Volvo says it will use multiple radars positioned in the car's overhead console, roof-mounted reading lamps and in the trunk that can detect "sub-millimeter" movements. Unfortunately, we won't get a more detailed idea of how Volvo's new interior radar system really works until the EX90 is officially revealed on November 9th. But given that the new feature will come standard on the company's forthcoming EV (where allowed by regulation), we're hoping to see similar systems become basic equipment on more cars and makes in the future. 

Volvo recommits to Sweden with development of next-gen platform and engines

Taking into account the facts that Volvo is now owned by China's Geely and how poorly the European automotive market has been recently, we would have definitely understood if Volvo moved production of its products out of its home market. And yet, the automaker has confirmed that it will be investing billions of dollars into new platforms and engines that will be made in Sweden. On a global scale, Volvo is making roughly $11 billion of investments, and close to half of that is being earmarked for Sweden for plant expansion and upgrades.
The new Scalable Product Architecture (SPA) platform will be the used as the basis for most future Volvo products starting with the next-generation XC90 that will be debuting at the end of 2014. SPA will be used to make up two-thirds of Volvo's sales, and gives Volvo a quicker and easier break from Ford-derived platforms. As for the Volvo Engine Architecture (VEA) family of engines, there are really no details about this mill except that it will be a four-cylinder that is more fuel efficient than current engines.
Scroll down for the Volvo press release.