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Daimler boss says VW scandal dings 'Made in Germany' brand

"Made in X." "A product of X." "From X with pride." Virtually every country on the globe attaches some kind of moniker to the products it sells, and they generally carry a lot of weight. A Swiss-made watch is better than one made in China, and an Italian suit is better than something from Vietnam. For cars, the "Made In" label is a bit trickier, and is certainly open to opinions. That doesn't mean there isn't some nationalistic pride in play. With the Volkswagen diesel emissions scandal, there's real concern among at least one German that Wolfsburg has caused serious damage to the "Made In Germany" label. Daimler-Benz boss Dr. Dieter Zetsche called VW's use of emissions-cheating devices "a blow to our industry." "I think a strength of 'Made in Germany' and of the German auto industry is a perception that these are reliable brands and you can trust them," Zetsche said at a meeting of the Economic Club of Washington, The Detroit News reports. "It's up to us to rebuild that trust because we haven't done anything wrong." Zetsche also took the opportunity to reaffirm that Mercedes-Benz has never and will never use defeat devices in its vehicles. The exec also said he doesn't think the company has lost any sales from VW's cheating.

VW developed 4 separate defeat devices over 7 years

Today brings more bad news for Volkswagen as three anonymous insiders, speaking to Reuters, are claiming that the company modified its emissions defeat device to work on at least four engines over the seven years the company has admitted to cheating. If true, the incremental updates to the software cheat could be evidence of a larger group of employees making an ongoing effort to continue their deception without regulators' knowledge. So far, VW's emissions scandal has embroiled some 11 million vehicles using the EA189 and EA288 diesel engines. "VW would have had to reconfigure the software for each generation of engines," an unnamed official close to the US investigation said to Reuters. Recently, Volkswagen asserted that only a few individuals were involved in the cheat, and challenged a report that at least 30 managers knew about the situation. The report in Reuters, if true, would make VW's claims hard to believe. It might also mean even more legal trouble for VW. According to the report, the Justice Department could seek even harsher punishments if it finds out that more top execs knew more about the issue than VW is letting on. Investigators in Europe have also been working out who was involved in the deception. Italian authorities recently searched the Lamborghini headquarters and VW's main office in the country looking for evidence. Meanwhile, German prosecutors collected documents directly from the automaker's headquarters in Wolfsburg, and regulators there mandated a recall in early 2016. Related Video:

VW offers $2,000 to keep owners loyal

Volkswagen stands to lose a large portion of its customer base in the aftermath of the diesel emissions scandal, but the German automaker isn't about to sit back and watch its customers defect to other brands. To that end, VW is offering significant incentives to keep its buyers coming back. This latest incentive program will award a $2,000 loyalty bonus to existing VW drivers in the United States, to be applied to towards the purchase or lease of a new gasoline- or hybrid-powered vehicle. What's more, the offer can be combined with any other incentive on offer (save for employee or fleet discounts). The automaker is offering discounts of between $2,000 for a Passat to as much as $4,000 for a Touareg, CC, or Eos. The incentives are aimed to stave off a potential dip in sales as public trust of the company plummets in the wake of the diesel scandal. Despite the admission that it had manipulated emissions testing, Volkswagen's sales in the US actually increased in September. But they could stand to drop significantly over the course of October. The discounts may soften that blow some, but the manufacturer is not likely to be able to keep up those incentives in the long run. The move follows a similar initiative undertaken by Fiat Chrysler Automobiles in Europe. There the Italian-American automaker is offering owners of Volkswagen Group vehicles – diesel or otherwise – significant discounts of up to $1,700 to trade into an FCA vehicle. Related Video: