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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen says goodbye to Eos, Routan in 2015 updates

Usually automakers announce changes to their lineup individually on a vehicle-by-vehicle basis, but sometimes it all comes at once – especially when the changes are ones we either expected or might not otherwise notice. That's the path Volkswagen has gone with changes to its US lineup for 2015. The biggest change is what we already knew: that the new Golf arrives for the 2015 model year, bringing with it the new GTI, Golf R, e-Golf and Golf SportWagen (to replace the previous Jetta wagon). But there are some new details as well. For starters, Volkswagen has finally confirmed that both the Eos and the Routan – both long rumored to be on their way out – will be exiting this year. The Eos hardtop convertible, pictured above, will linger for one last year, its Sport trim replaced by a new Final Edition with 18-inch wheels, two-tone leather interior and enhanced equipment. Meanwhile the Routan, which hasn't actually been built in over a year, is finally dead, as VW confirms it has dropped the Chrysler-built minivan from its lineup for 2015 altogether. The German automaker has also confirmed that the Touareg is getting a facelift early in the new year, which we expect will closely follow the revisions revealed a few months ago ahead of the Beijing Motor Show. Finally VW has announced an upgrade to its 2.0-liter TDI. Fitted to the Golf, Jetta, Passat and Beetle, the updated diesel gets 10 more horsepower with output now up to 150 hp and 236 pound-feet of torque. Scope out the full list of announcements in the press release below. MODEL YEAR 2015: NEW GOLF FAMILY, REDESIGNED JETTA, AND NEW TDI® CLEAN DIESEL ENGINE HEAD THE CHANGES Jul 22, 2014 In a busy year, Volkswagen will also add a new Golf SportWagen, an all-new Golf R, a redesigned Touareg SUV, and the company's first U.S.-market EV, the e-Golf - All-new Golf is bigger, lighter, and more fuel-efficient than the previous model, seats five, and has a larger trunk than any midsize sedan - New Golf GTI has 210-horsepower engine, with improved fuel efficiency and performance - e-Golf is Volkswagen's first full Battery Electric Vehicle for sale in the U.S.

Porsche 911 Carrera 4, Alfa Romeo Giulia Quadrifoglio and a chat with Jean Jennings | Autoblog Podcast #626

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer, Associate Editor Byron Hurd and special guest Jean Jennings. The gang kicks off with a discussion about the cars they've been driving — 2020 Porsche 911 Carrera 4, 2020 Alfa Romeo Giulia Quadrifoglio and the 2020 VW Tiguan. They shift gears to talk about the latest news gleaned from a press conference concerning the 2021 Supra, then, they reach into the mailbag to help a listener buy a performance car. Lastly, Greg has a chat with special guest Jean Jennings. Autoblog Podcast #626 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Porsche 911 Carrera 4 2020 Alfa Romeo Giulia Quadrifoglio 2020 Volkswagen Tiguan R-Line 2021 Toyota Supra news Spend My Money Jean Jennings interview Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: