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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

VW uses NorCal Forest to make e-Golf carbon neutral

On the one hand, it's just a forest. There are beautiful redwood trees and clean air, cool, quiet creeks and hidden wildlife. You know, a forest. The kind that have existed for millions of years. On the other, it's a carefully managed collection of natural resources that lets companies pay money to make their products more beneficial to the environment. Welcome to the Garcia River Forest. For our purposes, the Garcia River Forest is interesting because of its connection to Volkswagen. Its young redwoods are helping Volkswagen create something almost unheard of in the automotive industry: a (mostly) carbon-neutral car. The 10,000-foot overview of how this works is as follows: when you buy the electric car, part of your money goes to support three carbon offset projects. These projects (the one in the Garcia River Forest, the Big River And Salmon Creek Forests in California, and the McKinney Landfill in Texas) have put a price on the value of not letting more carbon get into our atmosphere. The calculations come in the form of credits per metric ton of CO2 and VW has paid enough money to cover the emissions it generates during the production and distribution of the e-Golf as well as the charging for around 36,000 miles of driving. VW worked with 3Degrees, a provider of carbon offset services, to calculate the amount of greenhouse gas (GHG) emissions that each e-Golf will be responsible for, from the factory to the driveway. The Garcia River Forest location is managed by The Conservation Fund (TCF). VW originally announced the carbon-neutral program back when it revealed US details for the e-Golf, in August 2013. Stuart Gardner, project manager at VW of America for the Golf family, told AutoblogGreen that the idea for the carbon offset came from the way VW understands plug-in vehicle buyers. "At Volkswagen, we strive to be leaders in e-mobility and developing alternative powertrains and we realize that, when someone buys an electric vehicle - the e-Golf, for example - they are doing more than just buying an electric vehicle," he said. "They are buying a lifestyle and they want to engage in this lifestyle." VW is not releasing the specific amount of the purchase price of each e-Golf that is directed to the Garcia River Forest (or any other carbon offset projects).

Volkswagen Tiguan arrives with chiseled looks, GTE plug-in model [w/video]

After a long run, Volkswagen has finally retired the first-generation Tiguan crossover in favor of the larger, more chiseled second-generation model. The new compact is longer, wider, and lower than the more upright CUV that came before it. Yet, as we covered in our original post, the new Tig is also over 100 pounds lighter. The bodywork is conservative but handsome; typical of newer VWs. We see plenty of Passat and Touareg in the fascia, which features a three-bar grille that integrates neatly with the slightly canted, rectangular headlights. The beltline looks higher than today's Tiguan, and sits below a more aggressive greenhouse, which is a welcomed change after the soft, crossovery looks of the last-gen model. While VW has only released European powertrain options – there are eight engine options, split evenly between gas and diesel and boasting anywhere from 123 to 237 horsepower – we'll expect a far smaller roster for the US. Look for VW's familiar 2.0-liter, turbocharged four-cylinder to feature prominently in both front- and all-wheel-drive models, while we're personally hoping VW will see the light and offer a 2.0-liter TDI Tiguan. Of course, there's more than just gas and diesel for the new Tiggy. The all-new GTE model promises plug-in capability. Expect 31 miles of electric range and 215 system horsepower. There are even solar panels on the roof which could generate up to an extra 600 miles per year of driving range. VOLKSWAGEN REVEALS ALL-NEW EUROPEAN TIGUAN AT THE FRANKFURT INTERNATIONAL MOTOR SHOW Based off the MQB platform, the new European Tiguan revolutionizes the compact SUV • Powerful, authentic SUV design of the new Tiguan was completely reconfigured. • Tiguan is the first Volkswagen Group SUV to be based on the modular transverse matrix (MQB). • Longer, wider, lower – new vehicle architecture enables sportier proportions • Tiguan makes its debut at the IAA in an R-Line version, a classic on-road version and a version with an off-road front end. • Volkswagen is also showing the Tiguan GTE in Frankfurt with a plug-in hybrid drive and 1.9 litre per 100 km fuel consumption. • Newly conceptualised solar roof module for the Tiguan GTE increases its electric driving range. • Front Assist with City Emergency Braking and Pedestrian Monitoring, active hood, Lane Assist and the Automatic Post-Collision Braking System are fitted as standard.