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Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

VW confirms three-row Tiguan to be built in Mexico

Volkswagen has been toying with the idea of a three-row crossover for some time – as evidenced by the CrossBlue concept in 2013 and the Magellan concept way back in 2002. But now the German automaker is bringing it to fruition, and it's doing so right in our back yard (or across the fence, anyway). In its latest announcement, VW confirmed recent reports that it will build a new three-row Tiguan at its plant in Puebla, Mexico. It will be made alongside the Golf and Jetta at the company's largest assembly plant outside of Germany, after a billion-dollar expansion program that will encompass nearly a million more square feet of space and employ some 2,000 workers. Once production of the new Tiguan comes on full steam in 2017, the plant will be pumping out 500 of them every day to be delivered in the Americas, but also exported to markets overseas (save for China and Europe). At that point, VW will be producing 90 percent of its products for North America locally. Of course this won't be the first time Volkswagen will be producing a Tiguan. The current model was introduced in 2007 and underwent a facelift in 2011, but includes only two rows of seating and is imported to North America from factories overseas. VOLKSWAGEN DE MEXICO TO PRODUCE THE NEW THREE-ROW TIGUAN IN ITS PUEBLA ASSEMBLY PLANT Mar 9, 2015 - Investment of $1 billion at Puebla plant - US-CEO Michael Horn: Localization key to safeguard our competitive position - Start of production end of 2016 Puebla/Herndon, March 9, 2015 – Volkswagen de Mexico announced today that a three-row version of the Tiguan will be produced at its plant in Puebla, Mexico. The car will be launched to the markets in 2017. The company will invest $1 billion for the expansion and modernization of its production facilities at the Puebla plant, as well as tooling to produce auto parts at suppliers. Volkswagen de Mexico's strategy of technological upgrading, which started with the production of the new Golf on the Modular Transverse Matrix (MQB) platform, goes to the next step with the new Tiguan. "Localization has become key to safeguarding our competitive position on the global market and manufacturing the Tiguan in Mexico will bring production closer to the U.S.-market," said Michael Horn, president and CEO of Volkswagen Group of America. "It is another proof point that Volkswagen is committed to further growth in the U.S. and North American markets.

Workers at Mississippi auto supplier protesting low wages

Workers at an automotive seat factory in Mississippi are protesting what they say are low wages and poor working conditions as they attempt to unionize in what could become a new front for the United Auto Workers in the state. A group of workers and supporters at the Faurecia SA seating plant in Cleveland plans a Tuesday march. "We work an auto job and we're getting paid like Wal-Mart wages," said Jamarqus Reed, a 32-year-old Pace resident who has worked at the plant for almost 10 years. "We're trying to better ourselves." Nationally, the UAW has staked its future on unionizing Southern auto factories, with limited success so far. The union has been trying to organize Nissan Motor Co.'s Canton, MS, plant for years, and lost a 2008 worker vote at a Johnson Controls plant in nearby Madison that French-based Faurecia bought in 2011. The UAW narrowly lost a unionization vote at the Volkswagen AG plant in Chattanooga, TN, last year, but the union has since qualified for a new labor policy at the plant that grants access to meeting space and to regular discussions with management. The policy stops short of collective bargaining rights. The union is also trying to organize Nissan's assembly plant in Smyrna, TN, and Daimler AG's Mercedes-Benz plant in Tuscaloosa, AL. Protesters say Faurecia employees make a top wage of $11.64 per hour, while contract workers make $7.73 an hour. Company spokesman Tony Sapienza said that with overtime, the typical Faurecia employee makes more than the $27,000 a year that is the median wage around Cleveland. Wages are often low in the heavily impoverished Delta. "We are very confident that we are offering a very competitive wage," Sapienza said. Organizers criticize use of lower-paid contract workers Shannon Greenidge, a 44-year-old Cleveland resident, said she worked for a labor agency for more than two years before being hired directly by Faurecia. Greenidge said she makes $9.29 an hour, and can't save for retirement or to send her 11-year-old daughter to college. "That's not going to help me down the line in life," she said. Union supporters say as many as half the workers at the plant work for a contract-labor agency. Sapienza said that while the number varies, the company expects 15 percent of its workforce will be temporary employees this year. The UAW has organized some Southern auto parts plants in recent years, including Faurecia plants in Cottondale, Alabama, in 2012 and Louisville, Kentucky in 2013.