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VW rearranges leadership as brand focuses on electrification

The Volkswagen overhaul continues into next year with a raft of new executive appointments that CEO Mattias Muller says will enable "Faster decision-making and more efficient action." One of the headline moves is Porsche head of design Michael Mauer taking over VW Group design, succeeding Walter de Silva who retired in early November after running the Group's styling bureau since 2007. Among the sheetmetal on Mauer's resume are the Mercedes SLK and SL from the late nineties, the 2007 Porsche Cayenne, the Panamera, and, most recently, the 918 Spyder. He will retain his current role at Porsche in addition to the new responsibilities. Here's hoping some of the excitement seen in the 918 filters its way down to VW's recently mundane offerings. Dr. Ulrich Eichhorn was head of Group R&D from 2000 to 2003, then went to Bentley, then left the company for the German Association of the Automotive Industry in 2012. He has been lured back to his old role in charge of Group R&D, taking over the shoes recently worn by Dr. Ulrich Hackenberg, who resigned in early December while still suspended over his involvement in the diesel emissions fiasco. Ralf-Gerhard Willner takes over Group Product and Modular Toolkit Strategy, after leading development vehicle concept divisions at Audi and VW, and being technical director at Italdesign Giugiaro. He will play a huge role as VW evolves and expands its current platform strategy to include purpose-built electric cars and flat batteries. All those bottoms will be in chairs in Q1 of next year. The number of department heads that report directly to Muller has also been cut, giving Muller more time to focus on "overarching issues of the future." VW says that primary among them will be technology issues from EVs to digital integration. Back in October the company hired Thomas Sedran away from Opel as a lead strategist, his job being to figure out how each of those technical departments and the Group's brands navigate the marketplace and those "issues" from now until 2025. The press release below has more. Related Video: Volkswagen Group continues structural and staff realignment- Functions in CEO's area of responsibility reorganized- Muller: "Faster decision-making and more efficient action"Wolfsburg, 17 December 2015 - The Volkswagen Group is becoming more streamlined and speeding up its internal decision-making process. To that end, functions in the area of responsibility headed by CEO Matthias Muller are being restructured.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

1000-hp Mk1 VW Golf is terrifyingly cool

There are plenty of things to love about the Mk1 Volkswgen Golf. The machine's horsepower isn't one of them. From the factory, the little hatch cranked a breathy 112 horsepower from the most robust form of its 1.8-liter four-cylinder engine. Boba motoring, however, has taken that figure and multiplied it by a factor of nearly 10. If 1,000 horsepower sounds terrifying in a machine with a wheelbase of just 94.5 inches, it should. A massive Garrett GTX4202R turbo force-feeds the little mill through a tweaked 16-valve KR head. The crew calls the beast the 16Vampir, and we think that's fitting.
Of course, we'd wager you quit reading right about the time you set your eyes on that headline. Those of you who've stuck around this long can point yourselves below to see the maniacal creation in action. You won't be disappointed.