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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Volkswagen Motorsport cranks out Golf touring car

Just when you thought Volkswagen had done all the hot Golfs we could handle, its motorsports division has come out with an even hotter one. This racing version is built to compete in the Touringcar Racer International Series (TCR) across Europe and Asia, and certainly looks the part. Based on the production Golf hatchback we all know, the TCR competition version promises to be to circuit-based touring car racing what the Polo R WRC is to the rally stage. And that little pocket rocket has been positively dominating the World Rally Championship. Developed in conjunction with Seat's racing department and Liqui Moly Team Engstler, the Golf touring car packs the 2.0-liter turbo four from the Golf R. Only instead of 292 horsepower and 280 pound-feet of torque in the production version, it's been tuned to channel 330 hp and 302 lb-ft to the front wheels (instead of all four) through a six-speed dual-clutch transmission. It rides on 18-inch alloys fitted to a track widened by nearly a foot and a half, along with a competition-spec aero kit to keep it glued to the tarmac and a stripped-out cockpit. Though the 2015 TCR series is already under way, a pair of these racing Golfs will be entered in the upcoming round at the Red Bull Ring in Austria, before the series heads off to Singapore (in support of the F1 grand prix there) and Thailand ahead of the final round in Macau. If everything goes well, customer teams will be able to pick these up and enter them in next year's championship. Volkswagen develops new Golf for the racetrack - Concept car for customer racing, in line with new TCR regulations - Production-based touring car with 330 hp, front-wheel drive and six-speed DSG gearbox - First competitive test this weekend in Spielberg (A) Wolfsburg (09 July 2015). A new Golf for the racetrack: Volkswagen Motorsport is developing its first racing car based on the seventh generation Golf. The production-based, 330-hp concept car is assembled in accordance with TCR regulations and is intended to help Volkswagen evaluate a potential customer racing programme from the 2016 season onwards. In order to accelerate the development of the car, the new Golf will be tested under competitive conditions between now and the end of the season: as cooperation partner, the Liqui Moly Team Engstler will run two cars at the eighth round of the Touringcar Racer International Series (TCR) at the Red Bull Ring in Spielberg (A).

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.