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VW considering single, cheaper li-ion cell for all plug-in vehicle batteries

Volkswagen is finding rapid success in the battery electric vehicle market; especially in Europe where the e-Golf is already the segment sales leader. Recent concepts like the C Coupe GTE, Sport Coupe GTE and Cross Coupe GTE suggest more plug-in hybrids from the company are on the way, too. To make future models more economical, the German automotive giant is considering switching to a standard design for its lithium-ion battery cells. Using standardized parts is a long-accepted principle in production because it leads to economies of scale, and a company can pass on the savings to buyers or pocket the money to boost profits. VW is aiming for a massive 66-percent drop in costs by switching to a unified design, according to Heinz-Jakob Neusser, the board member in charge of development, to Automotive News. While the cells would be uniform, they could be crafted into different modules to fit each specific model. VW currently buys cells from Panasonic and Samsung for various models, but under the new plan all of the automaker's brands would switch to a single one. "We have a clear understanding in the group of a common cell," Neusser said, according to Automotive News, without suggesting when a change might happen. VW also has a few months decide on a different future for its EVs. The automaker is reportedly considering whether to use sold-state lithium-ion batteries from a US-based supplier for upcoming models. The next-gen tech could potentially give a massive boost in range while also being fireproof.

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

2014 Volkswagen GTI to start a new hot hatch era in Geneva

The upcoming Geneva Motor Show is going to be stocked with important new production models and sexy concept cars, but hot hatch enthusiasts will undoubtedly see it as the coming out party of the MkVII Volkswagen GTI. And while we've only got European specifications and pricing to go on for now, we can tell from the get-go that the new GTI will be a proper heir to VW's hot hatch legacy.
This seventh-generation GTI is powered by a turbocharged, direct-injection 2.0-liter four-cylinder engine, which makes 220 horsepower and 258 pound-feet of torque in base form. For the first time ever, Volkswagen is also offering a performance pack for the GTI as well, which ups the horsepower to 230 (torque remains unchanged). With a slightly lower curb weight to push around - the new base car weighs 2,978 pounds versus 3,034 for the current three-door GTI - 0-62 miles per hour is now achieved in 6.5 seconds, and top speed is 153 mph. (Cars with the performance pack offer 0-62 mph in 6.4 seconds, and a 155-mph top speed.) Buyers my choose between a six-speed manual transmission or an optional six-speed DSG unit.
Visually, the new GTI has obviously adopted the slant-nosed looks of the MkVII Golf, though with plenty of added drama. The exterior is dominated by the 17-inch "Brooklyn" wheels wearing 225-section rubber, and the aggressive front fascia gets black honeycombed inserts in the upper and lower grille sections. At launch, Volkswagen will offer the GTI in three colors: the Pure White seen here, Tornado Red and Black. Tartan patterned seats are of course still an option for the interior, while the GTI-specific steering wheel and shift knob are standard.