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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volkswagen planning Up! hybrid model using XL1 powertrain

Even though we've finally gotten a look at the production version of the 261-mile per gallon Volkswagen XL1, this aero-shaped two-seater was never intended for high-volume sales. Fortunately, it sounds like the same isn't true for the car's diesel plug-in hybrid powertrain, which, according to a report from AutoCar, could make its way under the hood of another Volkswagen model: the Up! minicar (shown above).
A potential Up! Hybrid would likely be able to return some of the same impressive fuel economy numbers as the XL1, but it would be a more realistic car with more passenger space and greater production capacity. The hand-built XL1 will use a 47-horsepower, two-cylinder TDI engine paired to a seven-speed dual-clutch transmission, and the 27-hp electric motor and lithium-ion battery helps deliver an all-electric driving range of 31 miles.
One of the core pillars of the XL1's design is its lightweight construction with a 1752-pound curb weight, which makes the Up! a perfect recipient for using this powertrain since it weighs just 300 pounds more. The report says that the Up! Hybrid is still in the developmental phase, so a production version isn't expected for at least another 18 months.

Recharge Wrap-up: Volkswagen adopts CCS Combo plug, Tesla adds Trip Energy Prediction

Volkswagen plans to use CCS Combo plugs as standard for all future plug-in vehicles. The CCS fast-charging allows cars to charge to 80-percent capacity in as little as 15 minutes for cars like the Cross Coupe GTE. This could be a boon to prospective customers, as studies have found plug-in hybrid drivers plug in more frequently than originally expected. Plug-in drivers seem to want to perform as much driving as possible using electricity alone, and VW's plan to adopt the CCS Combo plug could help drivers achieve that. Read more at Green Car Reports. Tesla's 6.1 Firmware update for the Model S includes a Trip Energy Prediction feature. The new feature takes into account things like elevation, speed and predicted driving behavior to estimate the amount of energy used and how much range will be left in the battery after a route is programmed into the navigation system. It can let the driver know if a round trip can be made, and if the driver will need to charge before heading out. The feature updates itself in realtime throughout the drive as well, responding to how much energy is actually being used. Read a rundown of Trip Energy Prediction at Teslarati. The dates for National Drive Electric Week have been set for Saturday, September 12 through Sunday, September 20, 2015. The grassroots celebration of EVs is organized by Plug In America, The Electric Auto Association and the Sierra Club. "We're revved up for National Drive Electric Week 2015, which will offer the public, the media, and policymakers a great opportunity to come check out many of the 20-plus plug-in vehicles on the market," says Sierra Club EV Initiative Director Gina Coplon-Newfield. Last year, more than 90,000 people participated in 152 cities worldwide. Read more in the press release below. National Drive Electric Week 2015-DATES ARE SET SAN FRANCISCO, Calif., Jan., 20, 2015-Dates have been set for the fifth annual National Drive Electric Week: Sat., Sept. 12 through Sun., Sept. 20, 2015. Events will encompass two weekends to give planners maximum flexibility and consumers plenty of opportunity to attend. "This promises to be an exciting year for plug-in vehicles," said Tom Saxton, Plug In America's chief science officer. "The BMW i3 will be on the road for the first full year, we expect deliveries of the Tesla Model X, an updated Chevy Volt, and greater overall sales growth than we saw last year.