1981 Volkswagen Rabbit Convertible Base Convertible 2-door 1.7l on 2040-cars

Auto blog

Volkswagen poised to enter F1 with Red Bull

The Volkswagen Group could finally be preparing to enter Formula One, and enter it in a big way. That is, at least, if the latest reports prove accurate. And given the source, we're taking notice. The word around the paddock this weekend in Singapore has it that VW is entering into a partnership with Red Bull Racing that would see the German auto giant not only supply the team with engines, but buy the team altogether. The move would come as a welcome development for Red Bull, which took four consecutive world championships between 2010 and 2013, but has fallen off pace over the past couple of seasons due in large part to the under-performance of its Renault engines. The deal, which according to the report is currently being finalized, would see VW develop an all-new engine for Red Bull (and potentially for Toro Rosso and other customer teams), but the new power unit wouldn't be ready before 2018. In the interim, Red Bull would break off its current deal with Renault a year early and switch to another customer engine arrangement, with Ferrari currently rumored to be the favorite. The energy drink company that currently owns the team, in turn, would revert to a (prominent) sponsorship role - similar, it bears noting, to the role it plays with VW's World Rally Championship team. The termination of the relationship with Red Bull could spell the end of Renault's current F1 program, unless the French manufacturer carries through with plans to reacquire its stake in the Lotus team that was once its own. The VW deal would also ostensibly put to rest the mooted arrangement that would have seen Red Bull switch from Infiniti sponsorship and Renault engines to a similar deal with Aston Martin and Mercedes. What isn't clear at this moment is which brand Volkswagen would choose to promote with the new F1 program. Audi is speculated to be the favorite, which would likely spell the end of its Le Mans prototype endurance racing program – leaving that realm to Porsche after a solid decade and a half of dominance. The board in Stuttgart could, however, opt to hand the opportunity to one of its other brands, including Bugatti, Bentley, Lamborghini, Seat, Skoda, or the Volkswagen brand itself. The news comes from not only from the BBC, but from its analyst Eddie Jordan – a man who knows a thing or two about running an F1 team... and selling one. Jordan ran his eponymous grand prix team from 1991 through 2005.

New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

VW consumer site finally gets configurator tool back

The traditional vehicle configurator is back on the Volkswagen US consumer website, and it works very well. The company now lets visitors create a virtual model to their own specs and then search for a match among dealer inventories, as is the norm from most automakers. Last summer, Volkswagen tried to break the mold with its thoroughly redesigned consumer website in the US. It sported a slick design but made the highly controversial change of removing the configurator. Instead, visitors were narrowing their selection from a searchable database of models already at dealers. While the streamlined approach immediately told users if their desired car was available, the system also largely hid the prices for options and packages. The newly tweaked design retains the previous tablet-oriented layout, but after clicking a model, the site immediately offers "Build Yours." From there, visitors select a trim, and then the vehicle pops up with options to choose things like colors and packages. The whole layout is clean, features large buttons and works quickly. At the summary page, there's still the opportunity to search for the user's choice in dealer inventories. This is definitely a major improvement.