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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

2021 BMW M3/M4 and Volkswagen ID.4 revealed | Autoblog Podcast #646

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. Together, they tackle a week's worth of big news, including the reveals of the BMW M3 and M4 and Volkswagen ID.4, as well as Tesla's Battery Day. Greg's been driving the long-term Subaru Forester, and gives us an update on that, while James discusses the current state and direction of Cadillac after driving the CT5. Then, the two dads talk about child seat safety, as well as random things they've learned from having children of their own. Autoblog Podcast #646 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 BMW M3 and M4 revealed with a standard manual and up to 503 horsepower 2021 Volkswagen ID.4 breaks cover with 250-mile range Why the Volkswagen ID.4 is a Very Big Deal Elon Musk promises $25,000 car, EV battery cell that costs half — but not soon 2022 Tesla Model S Plaid coming with three motors and more than 1,100 horsepower Cars we're driving: Long-term 2019 Subaru Forester 2020 Cadillac CT5 A conversation on child car seats Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts BMW Cadillac Subaru Tesla Volkswagen Safety Coupe Crossover Electric Luxury Performance Sedan

VW Golf R pre-order sells out in less than 11 hours

Volkswagen fans had to be pretty quick if they wanted to ensure their pre-order for one of the first 500 units of the 2015 Golf R to enter the US. The German brand opened the books online at at 12:01 AM EST, and according to company spokesperson Leigh Anne Sessions speaking to Autoblog, by around 10:30 AM EST all of them were snapped up. VW's pre-order page currently shows these vehicles as no longer available, and the company confirms the news on Twitter, as well. There's still a chance to get an early Golf R by signing up for the waiting list and hoping one of the 500 orders falls through. VW Customer Care will contact people if there's an opening. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This entire allotment of the Golf R comes in Lapiz Blue Metallic paint with VW's adaptive damper system, navigation, a six-speed dual-clutch gearbox and more. To further sweeten the pot, the company is also giving these folks a watch, key chain and certificate with their vehicle's VIN. The 500 models were priced at $39,090, plus $820 destination and delivery, but only $500 was required to reserve one online. The amount was refundable if a person backed out.