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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2016 Volkswagen Golf GTE First Drive [w/video]

For the past few years I've enjoyed a simple automotive tradition: When planning a European vacation, I request a relatively attainable loaner car that's unavailable in the States. These slices of can't-get-it-at-home automotive exotica have tended to be clean diesels, and experiencing them in their native habitat ahead of their US debuts often gives some form of four-wheeled revelation. For instance, before the mainstream emergence of clean diesels stateside, I racked up 1,500 miles on a then-brand-new 2008 Mercedes-Benz C220 CDI. The otherwise unassuming sedan enabled me to cannonball from the South of France to Barcelona on a single tank of fuel, while delivering satisfying torque around town and averaging 41 mpg. The following year, I bombed through the Italian Alps in a Volkswagen Golf SportWagen TDI, which eked a claimed 17 percent better fuel economy than its predecessor. Once again, I was in car guy heaven, returning home with nothing but praise for these efficient, entertaining diesels that seemed to defy conventional wisdom. And then came the Volkswagen scandal, single-handedly besmirching so-called clean diesels and everything they purported to represent. With a European pleasure trip around the corner (and a request for a press car pending with VW), I wondered what would be waiting for me curbside when I touched down at Aeroporto di Firenze-Peretola. The GTE packs what is essentially an Audi A3 E-Tron beneath its familiar skin. Enter The High Performance Hybrid Volkswagen, quite understandably, didn't want to arm a journalist with potentially damning commentary about the technology that has already inspired environmental outrage and the ousting of CEO Martin Winterkorn. For the automaker in peril (and the auto writer in waiting), I soon discovered that the 'clean' diesel elephant in the room would be supplanted with a vehicle that could single-handedly deflect controversy. My loaner? A still-can't-get-it-back-home alternative to diesel, the 2016 Volkswagen Golf GTE plug-in hybrid. First off, let me admit to some prejudicial bias against the GTE. Maybe it's my personal views on hybrids, tainted by the eco self-righteousness exuded by their drivers back home, and epitomized by teeming swarms of Prius drivers who couldn't give a single damn about driving. Or maybe it's the added weight and complexity of a hybrid drivetrain that runs counter to my petrol-loving soul.

Watch Chris Harris in the electric VW ID.R waste a McLaren 720S

The Volkswagen ID.R doesn't have much in common with a McLaren 720S, other than the fact that they are both performance-crazed cars. One gets its power from batteries, the other from gas. One uses electric motors, the other a twin-turbocharged 4.0-liter V8. One is a halo prototype vehicle, the other is a road-legal supercar available for purchase. So when Chris Harris and "Top Gear" decided to "race" the two against each other, it was more of a demonstration of the VW's unreal capabilities than any sort of real competitive faceoff. In episode five of Top Gear's 28th season, which just aired February 23, the trio of Harris, Freddie Flintoff and Paddy McGuinness welcomed Youtuber KSI on the show and ventured out on a luxury sports car road trip with an Aston Martin, Porsche, and Ferrari. Separately, Harris took to the track to test out Volkswagen's golden egg of the moment, the ID.R. As VW fully launches into its electric-vehicle push, the ID.R is meant to exhibit what battery-electric technology is capable of. With two electric motors, one on the front axle and one on the rear axle, the 2,425-pound ID.R has four-wheel drive and makes a claimed 670 horsepower. As Harris notes in the video, the ID.R. was not built for a specific regulation-bogged racing organization or competition, and thus, it's only held back by the rules of Mother Nature and Father Physics. Since the car's debut, it has been annihilating records around the world, including at Pike's Peak, Goodwood, the Nurburgring, and Heaven's Gate. Chris Harris didn't set any records in the ID.R., but he certainly showed how outrageous this machine is. The 710-horsepower 720S can go from zero mph to 62 mph in less than three seconds, and the ID.R has a sizable lead within that same time. Again, this wasn't an instance of test-and-conclude, it was a show of perspective. The ID.R is a race car, so even though the 720S is one of the best supercars in the world, it never stood a chance. See for yourself above. Related Video: