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Trump reportedly says he wants to wipe German cars off the U.S. map

BERLIN/FRANKFURT — A report that U.S. President Donald Trump has threatened to pursue German carmakers until there are no Mercedes-Benz rolling down New York's Fifth Avenue dented shares in the luxury car manufacturers on Thursday. An excerpt from German magazine Wirtschaftswoche's article, which cited several unnamed European and U.S. diplomats but did not include any direct quotes, could not be independently verified, while a U.S. Embassy spokesman in Berlin referred questions to Washington. The news and current affairs magazine said Trump had told French President Emmanuel Macron in April that he aimed to push German carmakers out of the United States altogether. Macron's administration in Paris declined to comment on the report. The Trump administration last week opened a so-called Section 232 trade investigation into vehicle imports, which could result in a 25 percent tariff on cars on the same "national security" grounds Washington used to impose metals duties in March. This could destroy exports by German carmakers, which control 90 percent of the U.S. premium market and are the biggest European Union exporters of cars to the United States. BMW owns Rolls-Royce, while Daimler has Mercedes-Benz, and Volkswagen controls Bentley, Bugatti, Porsche and Audi. Daimler, BMW and Audi declined comment. Porsche was not immediately available for comment. BMW shares were trading 0.5 percent lower at 0939 GMT, while Daimler and VW's shares were down 1 percent and 1.6 percent respectively, underperforming Germany's blue-chip DAX. Trump has railed against German carmakers before. And in early 2017, in an interview with German newspaper Bild, he said he would impose 35 percent tariffs on imported cars. At the time, the president called Germany a great car producer but said that the business relationship with the United States was an unfair one-way street. Germany's auto industry association VDA says its members exported 657,000 vehicles to North America last year, with total exports of vehicle components, cars, engines, as well as second-hand vehicles totaling 31.2 billion euros in 2016. Imports from the United States to Germany amounted to 7.4 billion euros, meaning a trade deficit of 23.8 billion euros the VDA's latest available figures show. However, German brands also have huge factories in the United States, where they built 804,000 cars last year, VDA said, providing jobs for U.S. workers. Berlin has reacted angrily to the U.S.

That time when VW thought its diesels were holier than hybrids

When it comes to its diesel engines, Volkswagen was publicly trying to work the regulation system as far back as 2011. That's when the Obama Administration announced stricter US greenhouse-gas emissions standards for 2025. At the time, VW was saying its diesel engines were as clean or even cleaner than hybrids and some plug-in vehicles, The New York Times says, citing former Environmental Protection Agency (EPA) officer Margo Oge. VW did indeed boycott Obama's announcement of the 2025 Corporate Average Fuel Economy (CAFE) standards four years ago. The reason given at the time was that VW's attempt for its diesel engines to get special consideration and extra credits for fulfilling the emissions mandate was ultimately rejected by the EPA. Oge said VW's US executives were conciliatory but the automaker's German officials were "arrogant" in their belief that diesel technology was far superior, from an emissions standpoint, than hybrids or plug-ins. As we know now, that was not the case. Last month, we learned that VW fitted as many as 11 million vehicles around the world with software that programmed its diesel engines to show artificially low emissions levels during testing. In the ongoing fallout, VW has set aside $7.3 billion to address the scandal and the CEO resigned. New VW CEO Matthias Muller says recalls on the diesels in question may go into effect as soon as January in Europe. Meanwhile, among other indignities, Green Car Journal rescinded Green Car of the Year Awards it had bestowed on the 2009 Jetta TDI and 2010 Audi A3 TDI, while Volkswagen's Stock was delisted from the Dow Jones Sustainability Index. News Source: New York TimesImage Credit: Matt Cardy / Getty Images Government/Legal Green Read This Volkswagen Emissions Diesel Vehicles CAFE standards vw diesel scandal Barack Obama

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.