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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2015 Volkswagen Golf SportWagen First Drive [w/video]

Volkswagen currently offers five Golf models in the US, and in just a few weeks it will add the 2015 SportWagen to the lineup. The previous version sold as the Jetta SportWagen, although it was technically a Golf. For the new model, VW product planners decided to align all the hatchbacks under the same name. The SportWagen employs the same engines as the Golf, but significantly stretches its new MQB architecture. The result is greater practicality in the form of cargo room. With the seats up the SportWagen holds 30.4 cubic feet, almost 8 more than the Golf. The gap widens to nearly 14 cu ft with the seats folded; a max capacity of 66.5 cu ft puts the SportWagen into compact crossover territory. That added functionality leads VW to think it can sway buyers shopping the likes of the Honda CR-V and Toyota RAV4. And with the high-mpg diesel variant – 31 mpg city, up to 43 highway – VW hopes to lure those considering fuel-sipping MPVs like the Toyota Prius V and Ford C-MAX. What separates this Golf from those other two segments is the driving prowess we've come to expect from Wolfsburg's best-selling nameplate. While the silhouette is similar to the outgoing Jetta wagon, designers honed the character lines to give the Golf SportWagen a more modern, angular aesthetic. The LED headlights look sharp, the hood now scoops down at a steeper angle into the front fenders, and the general proportions – in line with other Golf models – have changed. The new SportWagen is lower, longer, and wider and than the Jetta SportWagen it replaces. Specifically, it is 1.1 inches longer, 0.7 inches wider, and despite being about an inch lower, actually boasts more headroom. Inside, things look pretty familiar to the current Golf family. There are small, premium touches such as a sporty, flat-ish-bottom wheel, piano-black trim, and an optional one-touch panoramic sunroof that makes the cabin a bright, airy, and pleasant place to be. Otherwise, it's your standard Golf fare, but with a whole lot more room out back. The same two engines that power the standard Golf – the 1.8-liter turbocharged inline-four TSI, and 2.0-liter turbocharged TDI diesel – are also found under the hood of the SportWagen. Gasoline-powered models come with a five-speed manual or a traditional six-speed auto, while the TDI gets six-speed transmissions across the board – either as a row-your-own manual, or a dual-clutch DSG auto with steering wheel-mounted paddles.

VW pondering low-cost sub-brand for China?

More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.
Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."