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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW reveals updated 2016 Jetta GLI [UPDATE]

UPDATE: Volkswagen has updated its press release regarding the EA888 four-cylinder engine. Originally, it was described as the same engine as the GTI. This is not strictly the case, though. While both the GTI and GLI use the EA888 engine, the GLI's engine does not get variable valve lift. Our story has been edited to reflect this. The Volkswagen GTI's slightly more mature and conservative fraternal twin, the Jetta GLI, is getting updated for 2016 in a big way. Chief among the changes is the GLI's new engine. It's an EA888 2.0-liter, turbocharged four-cylinder, like the engine we've so thoroughly enjoyed in Autoblog's long-term GTI, although it does without variable valve lift, according to Volkswagen. It's still rated at 210 horsepower, though. Volkswagen also made some minor visual tweaks, including 18-inch "Mallory" wheels, a new front fascia, and a rear bumper that includes a diffuser and two chromed exhaust tips. There's also a new standard safety feature being offered for 2016 in the form of the Automatic Post-Collision Braking system. This is not, as we initially thought, a collision mitigation braking system, though. Basically, it only kicks in after the airbag sensors detect a crash, at which point APCB clamps down on the brakes in a bid to minimize the severity of the accident. Check out VW's full press release on the 2016 Jetta GLI, and the head up top for a look at the visual changes for this year. VOLKSWAGEN REVEALS THE 2016 JETTA GLI Jun 10, 2015 The performance version of Volkswagen's best-selling car offers new features and a sporty new look for the 2016 model year Herndon, VA — Today, Volkswagen of America unveiled the 2016 Jetta GLI, the sedan equivalent of the Golf GTI. Equipped with a specially tuned sport suspension and the same 210-horsepower, 2.0-literTSI® turbocharged and direct-injection EA888 four-cylinder engine as the Golf GTI, the GLI offers a compelling blend of value, performance and practicality. For 2016, the GLI gets a bold new look highlighted by an aggressive front fascia that incorporates a honeycomb grille and foglights, along with a new rear bumper design that has a diffuser and a pair of chrome-tipped exhausts. All 2016 Jetta GLI models have 18-inch Mallory design aluminum-alloy wheels, shod with standard all-season tires or optional summer performance tires. Inside, 2016 GLI models benefit from the new MIB 2 infotainment system that incorporates the full suite of USB and Car-Net connectivity.

Piech's dismissal from VW came after failed coup to oust Winterkorn

When the Volkswagen board ousted its chairman Ferdinand Piech over the weekend, we knew right away it had something to do with disapproval of chief executive Martin Winterkorn. And now we have more details of how that struggle reportedly came to a head. According to Reuters, Piech undertook a cloak-and-dagger campaign to oust Winterkorn as CEO, even after having publicly endorsed the top executive's leadership of the company. Piech reportedly focused on other members of his family – descendants of Ferdinand Porsche and majority stakeholders in Volkswagen – to install Porsche chief Matthias Mueller as group CEO in Winterkorn's stead. But Piech failed in his campaign, and was given an ultimatum by the board: either show yourself out or we'll kick you out. And so he resigned. A big part of Winterkorn's rescue and Piech's failure reportedly came at the hands of labor representatives on the VW board, like Berthold Huber who was appointed as acting chairman following Piech's departure. That may leave Winterkorn still in charge, but may leave him beholden to the unions even more than before. Winterkorn has been undertaking a concerted campaign to cut overhead costs at VW, but the trade unions have reportedly been blocking many of the steps the chief exec has proposed. The next big question is who will ultimately replace Piech in the long term at the head of the board table. Winterkorn could get the nod, leaving the company to find a new CEO to take his place. Another likely scenario, however, would be another member of the Porsche/Piech family taking the helm and leaving Winterkorn in place. Whether Ferdinand Piech ultimately sells his 13.2 percent stake in the company (likely to other members of his family) or holds on to it and exerts influence behind the scenes is an open question. One way or another, any major appointment at the head of either the management or supervisory board will require support from the Porsche/Piech family, from the works council of labor representatives and from the state government of Lower Saxony, so the process of filling Piech's vacancy will likely prove anything but straightforward. News Source: ReutersImage Credit: Thomas Kienzle/APN Hirings/Firings/Layoffs Volkswagen martin winterkorn