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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Which car should win 2015 World Green Car of the Year?

There were three finalists for the World Green Car of the Year announced about a month ago at the Geneva Motor Show: the BMW i8, the Mercedes-Benz S 500 Plug-In Hybrid and the Volkswagen Golf GTE. With the New York Auto Show upon us and the winner scheduled to be announced tomorrow, we thought it's high time to ask our readers which one should win. There were seven other vehicles named to the finalists list: the Hyundai x35/Tucson Fuel Cell, the Volvo XC90 T8 Twin Engine, the Audi A3 Sportback E-Tron, the BMW X5 xDrive40e, the Kia Soul EV, the Nissan e-NV200 and the Opel Adam 1.0 Direct Injection Turbo ecoFLEX Start. Would you have named one of these to the top three list instead? POLL 14386429 Green BMW Mercedes-Benz Volkswagen 2015 ny auto show world green car of the year vw golf gte

Porsche Taycan 4S, Ferrari Roma and a tuned Ford Ranger | Autoblog Podcast #624

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Senior Editor, Green, John Beltz Snyder to recap Earth Day 2020 coverage, including a first drive and range test of the 2020 Porsche Taycan 4S, Tesla and the state of the EV industry, and what we think are the best green cars of all time. Then they shift gears to talk about the Ranger pickup getting a tuning package from Ford, as well as their own dives through the Ferrari Roma configurator. They discuss the cars they've been driving — the 2020 VW Jetta and our long-term 2019 Subaru Forester. Lastly, they reach into the mailbag to help a listener buy a used car. Autoblog Podcast #624 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Earth Day recap 2020 Porsche Taycan 4S Tesla and the EV industry The best green cars of all time Ranger gets a tuning package from Ford Configuring the Ferrari Roma Cars we're driving 2020 Volkswagen Jetta 2019 Subaru Forester long-term update Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: