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Leonardo DiCaprio buys rights to VW emissions scandal story

The smoke – proverbial or otherwise – has yet to clear from the Volkswagen diesel emissions scandal. But already they're negotiating over the book and even the movie rights to tell the story of the biggest debacle in the company's post-war history. The news revolves around Jack Ewing (no relation), European economics correspondent for the International New York Times. Ewing is preparing to write a book about the VW scandal. He's already sold the publishing rights to the as-yet untitled project to publishing house WW Norton & Company for a reported six-figure sum. Now movie producers are stepping in to buy the film rights to turn that book into a movie once it's finished. Paramount Pictures and Leonardo DiCaprio's production Appian Way have reportedly already acquired the movie rights. It remains unclear at this point, however, whether DiCaprio might act in the film as well as help produce it. His studio Appian Way produced several films in which Leo has starred in recent years, including The Aviator, Shutter Island, and The Wolf of Wall Street – but has also produced many movies without him. Of course, this isn't the first time DiCaprio has appeared on these pages. A longtime proponent of clean transportation, he was among the first Hollywood celebrities to drive a Prius, inspired the creation of the Fisker Karma, and partnered with Venturi to launch a Formula E electric racing team. It'd take some magic transformation to make DiCaprio look like Martin Winterkorn, or really any of the senior executives at Volkswagen. But whatever his involvement, we think The Wolf of Wolfsburg has a nice ring to it. Then again, so does Rolling Coal. News Source: ReutersImage Credit: Victoria Will/Invision/AP Celebrities Green TV/Movies Volkswagen Videos vw diesel scandal

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

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Discussion Topics for Autoblog Podcast Episode #366
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