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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Audi considers a rugged SUV — maybe on the Scout platform

Audi engineers are formulating plans to possibly build a “super saloon” luxury off-roader SUV in 2027, It would compete in a segment that now includes the Land Rover Defender and Mercedes-Benz G-Class, according to a report in BritainÂ’s Autocar. According to Audi designer Marc Lichte, quoted in the story, the platform for the new model could be borrowed from the Volkswagen GroupÂ’s recently announced sister brand, Scout Motors, which is currently developing electric-powered concepts and prototypes. While Audi has developed a PPE (Premium Platform Electric) architecture for its base EV lineup, that would be replaced in the planned model with ScoutÂ’s ladder chassis to provide the steep departure angles and ground clearance needed to negotiate tough terrain, as well as with the latest generation of AudiÂ’s Quattro four-wheel-drive technology, Autocar reports. Audi is well into development of its Activesphere project, an enticing design blend of coupe and hatchback. The Activesphere uses PPE, co-developed by Audi and Porsche, and will appear in a production Audi product by the end of this year. Audi says. Beyond that, “I think there is space" for a rugged SUV in AudiÂ’s passenger car lineup,  Lichte said. “There is potential because there are only two premium players” in this particular segment" (Mercedes-Benz and Land Rover) “and I think there is a space for a third one.” The upscale Defender was by far Land RoverÂ’s best-selling car last year, with 66,805 sold, and the G-Class set a new sales record the previous year with 41,174 moved worldwide. Audi obviously would like to capitalize on this popularity of the rugged 4x4 segment. The proposed competitor, said Lichte, “will not look like a G-Class and it will not look like a Defender, I can promise you. It will be something else."

Pope meets with family who drove 13,000 miles to see him

Pope Francis met Sunday with a family who made a 13,000-mile trip over 194 days from Argentina to Philadelphia in an old Volkswagen van. Francis spent time with fellow Argentinians Catire Walker and Noel Zemborain and their four children, talking about their visit and praying. Zemborain told the Associated Press that Francis told her that they were crazy to drive so far with their children. She said it was like meeting an old friend and Francis hugged the children. "We couldn't believe it. They called us this morning (and) we were like in shock," she said after Sunday night's Mass. "It is like being with an old friend. He was so warm. He told us we were crazy. He made jokes. "The children got to hug him a lot. They couldn't leave him. Not at all protocol, not at all formal, it was like being with a friend." Walker and Zemborain quit their jobs in food service and marketing to lead their children on the unforgettable tour of the Americas, using savings and soliciting donations to fund the trip to the World Meeting of Families in Philadelphia. Along the way they made 12 border crossings and stayed with dozens of host families, did lots of sightseeing and documented the trip online. They schooled their children — Cala, 12; Dimas, 8; Mia, 5; and Carmin, 3 — with the help of a distance learning program. The family said they got a call at 6 a.m. Sunday that Francis wanted to meet with them at the Saint Charles Borromeo Seminary, where he stayed this weekend. Francis told the family he had been following their trip, they wrote in a Facebook post. Zemborain, Walker and the kids plan to continue traveling until November, when they will fly home from Miami. They were going to send the van by ship, but then a relative volunteered to drive it back to Buenos Aires from Florida. Francis celebrated Mass on Sunday that drew hundreds of thousands to downtown Philadelphia. The Associated Press contributed to this report.