1969 Vw Karman Ghia on 2040-cars

Auto blog

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

VW Diesel Scandal Wrap-up: Time for bullet points

Here we go again. If you were not pegged to your RSS reader yesterday, scoping out all of the VW diesel scandal news, here's a brief rundown of what happened: Just how much extra pollution did VW's little problem cause in the US? New estimates suggest it's as bad as having an additional 19 million cars on the road, or "12,000 additional tons of nitrogen oxide pollutants per year." NOx can create smog and acid rain. The diesel scandal is also reshaping some online ads. Sponsored content in WIRED that talked about clean diesel has been taken down. The advertisement was a partnership between Volkswagen and the Wired Brand Lab and claimed to have, "created an experience that will inform, educate, surprise, and change the way you think about diesel." Canada says it might start up its own governmental investigation and that "enforcement action will be taken," if the automaker is found to have broken the law. The German government says it did not know about VW's subterfuge until recently, and is going to start a fact-finding process this week. It turns out that the first hints of this scandal were discovered by independent researchers in 2012 and 2013. Whatever happened, Renault-Nissan CEO Carlos Ghosn said that it's hard to hide something like this. Following CEO Martin Winterkorn's departure yesterday, speculation is running rampant to see who will replace him. Automotive News says it should be current Porsche CEO Matthias Mueller. Don't feel too bad for Winterkorn, though, as he's still likely to get his $32 million pension, Bloomberg says. Oh, and this isn't even the first time VW has tried to cheat the EPA. It's a problem in the auto industry. We'll see how many bullet points we have tomorrow. Government/Legal Green Volkswagen Emissions Diesel Vehicles vw diesel scandal martin winterkorn matthias mueller pension

Red Bull says VW deal in F1 now 'up in smoke'

The Volkswagen diesel scandal will likely have long-term repercussions, reverberating across the industry potentially for years to come – the likes of which we're only beginning to discover. And that could include Formula One. Now if you're thinking that VW doesn't compete in F1, you're right. Even between all of its various brands, the group has little history in post-war grand prix racing. But if was getting close. As we reported last week, the German auto giant and the Red Bull Racing team were nearing an agreement that would (or would have) seen the former take over the latter. The deal was said to include VW developing a new power unit (as the combined turbo engine and electric motor are referred to in the sport) and acquiring the multiple championship-winning team, with the energy drink company that now owns it transitioning back to a more traditional sponsorship role. It remained to be seen, though, just which of its many brands VW would choose to promote through the new program. Team principal Christian Horner, however, now says that the deal has "seemed to go up in smoke." That doesn't mean that it's off the table entirely and indefinitely, but it would follow logically that between the scandal it's currently facing, the ensuing change in leadership, and drop in stock value, the board in Wolfsburg has other problems to focus on and devote its resources. While ostensibly a logical move for Volkswagen, that would leave Red Bull in a difficult position. The Renault partnership that once led to utter domination with four back-to-back world championships has since fallen dramatically off pace. Although it impressively held on last season to come second in the championship with three race wins, it hasn't won a race yet this season – and heading into this weekend's Japanese Grand Prix, stood fourth in the standings... its worst position since 2008. "With the way the regulations are, unless you have a Mercedes or Ferrari power unit it is quite simply impossible to compete," said Horner. "And if we are not able to compete, then you have to question what is the validity of remaining in F1." If the Volkswagen deal does indeed fall through, the team will likely need to buy its power units from another supplier – with its chief rivals as the only likely candidates. Related Video: