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New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

Audi, Fiat squabbling over numbers and letters

There have been rumors and speculation and prognostications about a Nissan Juke- and Mini Cooper-fighting Audi Q2 since 2012. There have been the same for a performance-oriented Q4 since 2011, perhaps previewed by the TT Offroad concept shown last year at the Beijing Motor Show. Turns out that those two alphanumeric combos are the only ones missing from the series Q1 to Q9 in Audi's trademark stable, and the Ingolstadt company wants to get them to make its badge sequence and crossover lineup complete. But Fiat owns them, and rumor is, CEO Sergio Marchionne appears to have no interest in selling them. Fiat has used the Q2 and Q4 like trim badges, identifying whether a company product has two-wheel or all-wheel drive. They did it with the Alfa Romeo 159 sedan, and they do it now on the Maserati Quattroporte S and Ghibli S Q4 sedans. Car magazine says Marchionne "may not be categorically opposed to selling the rights," but he absolutely won't do it to any fiefdom in the Volkswagen empire, which would leave Audi a jilted suitor. Why is Sergio being so serious? VW Group CEO Ferdinand Piech first starting waving torches on the bridge between the two companies when he said Alfa Romeo could sell four times as many cars if Volkswagen owned it, then burned the bridge when it continued to publicize its desire to buy Alfa Romeo. VW followed that up by throwing salt on the land around the destroyed bridge with its aggressive pricing in Europe during the worst of the car sales slump there, which Marchionne said was causing a "bloodbath." VW's final flourish was to set the river itself on fire, when a press officer said Marchionne wasn't qualified to head the European Automotive Manufacturers Association (ACEA) and VW would quit the organization if he did take the top spot. That is why, putting it optimistically, Audi looks to have a grim chance of getting the Q2 and Q4 marques from the Italian. So long as he is in power, at least: Marchionne said he's walking away from the job in 2018. Audi might have a better chance bending the knee to, and generously rewarding, his successor. Featured Gallery Audi TT Offroad Concept: Beijing 2014 View 16 Photos News Source: CarImage Credit: Live images copyright 2015 Chris Paukert / AOL Government/Legal Audi Fiat Volkswagen Crossover Luxury Sergio Marchionne trademark volkswagen group

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.