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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Witness this insane 736-hp VW Golf immolate its front tires

There's torque steer and then there's what we'll from now on dub "The Boba," as in Boba Kettler. The German tuner has a way with the Volkswagen Golf, and the MkI example you see above has been touched with 736 horsepower - that's right, 96 more ponies than a new SRT Viper, all trying to get to ground through those two front wheels.
The 2.0-liter, 16-valve engine has an 8,800 rpm redline and is aided by a Garrett GTX3582R turbocharger shoving 50 psi through the internals. Other upgrades include a new ECU (natch) and a six-speed 'box among other treats. The rubber is Toyo R888s - street-legal competition tires. The result is enough smoke for three Chinese New Years when the lights go green. Indeed, the standing start isn't its forte, but it can apparently get from 62 miles per hour to 124 mph in five seconds.
Watch it go in the video below. And know that this isn't even Boba's best work; he's got a 900-hp MkII Golf that'll do 0-62 mph in 2.3 seconds.