2016 Volkswagen Jetta S on 2040-cars

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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

VW V-Charge is clever automated EV parking, charging tech

Automated parking is another niche that Volkswagen wants to rule, so the German carmaker has teamed up with five technology partners to develop its V-Charge system. In short, V-Charge allows an owner to use a smartphone app to send his car to find a parking space and return when requested. If it's an electric car, it will search for an open inductive charging spot, and when fully charged it won't squat over the charger, but will move to find a conventional parking spot. Valet Charge uses four wide-angle cameras, three stereo cameras, 12 ultrasonic sensors, and car-to-infrastructure protocols to avoid obstacles as it finds its way around, including areas like parking garages where GPS won't work. VW says it's been careful to use off-the-shelf sensors and technologies that are already installed in current cars, since it has an eye on near-term implementation of V-Charge. It's impossible to know what "near-term" means, but the sooner we can avoid the valet and trust our car to fetch a spot and come back to us like a faithful pet, the better. The video above shows it at work, the press release below has all the details. 'V-Charge': Volkswagen pushes development of automated parking and charging of electric vehicles - Parking spaces driven to fully automatically - Electric vehicles charged automatically - V-Charge places only minor demands on car park infrastructure - Intelligent form of valet parking Volkswagen aspires to holding the leading position in the field of automated parking. A look into the near future of automated parking is given by 'V-Charge', an EU research project, in which six national and international partners are jointly developing new technologies. Its focus is on automating the search for a parking space and on the charging of electric vehicles. The best part about it is that the vehicle not only automatically looks for an empty parking space, but that it finds an empty space with charging infrastructure and inductively charges its battery. Once the charging process is finished, it automatically frees up the charging bay for another electric vehicle and looks for a conventional parking space. 'V-Charge' stands for Valet Charge and is pointing the way to the future of automated parking. Wolfsburg, 14 July 2015 - In the USA especially, convenient valet parking is a big hit: you pull up in your car right outside your destination, valet service personnel park it for you and have it brought around again as and when you need it.