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2015 VW e-Golf gets cheaper Limited Editon, starts at $33,450*

Typically when an automaker announces a new limited edition of one of its models, it comes at a premium. Maybe the extra cost turns out to be worth it due to bundled options, but there's almost always a cost. But not with the new Volkswagen e-Golf Limited Edition. For this model, VW has gone the opposite direction by cutting equipment out of the electric hatchback and charging less for it. Compared to the SEL Premium model, the Limited Edition of the e-Golf drops the alloys in favor of 16-inch steel wheels, halogen headlights in place of LEDs, cloth upholstery instead of leatherette, and drops the heat-pump system. As a result, the e-Golf costs $2,000 less, priced at $33,450 (*before delivery) and available to lease for $229 per month. For that, you still get the electric motor with 199 pound-feet of torque, 24.2 kWh lithium-ion battery and 7.2 kW onboard charger and class-leading energy consumption. VOLKSWAGEN ANNOUNCES A NEW TRIM LINE FOR THE FULLY-ELECTRIC 2015 e-GOLF - e-Golf Limited Edition model goes on sale with a starting price of $33,450 - Drivetrain consists of 24.2 kWh lithium-ion battery and an electric motor with 199 pound-feet of torque; 7.2 kW onboard charger is standard - Standard fast charging capability allows up to 80 percent battery charge in 30 minutes - EPA estimated fuel economy rating of 116 combined MPGe puts e-Golf at top of the 2015 EPA Compact Size Class - A great value, with a host of features that include KESSY® Keyless access with push-button start, navigation system, LED Daytime Running Lights (DRL) with C-shaped light signature, and more Herndon, VA – Volkswagen of America, Inc., today, announced that a lower-priced version of the fully-electric 2015 Volkswagen e-Golf will go on sale at participating dealerships. The 2015 e-Golf Limited Edition is priced nearly $2,000 less than its SEL counterpart at $33,450, without compromising performance, quality, or versatility. The e-Golf Limited Edition is also available at a monthly lease price of $229, plus applicable fees. The e-Golf Limited Edition is built on the same sporty Modular Transverse Matrix (MQB) platform as the rest of the award-winning Golf family. It is powered by a compact electric motor and a 24.2 kWh lithium-ion battery (built in-house at the Volkswagen facility in Braunschweig, Germany), and offers 115 horsepower and class-leading torque of 199 pound feet.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

VW air rule violation allegations 'stunning,' $18B fine unlikely

The big automotive news today was the US federal allegations that VW quietly and illegally installed software on approximately 482,000 diesel vehicles sold in the United States so that they would not return substandard results on government emissions tests. To say the least, this is potentially a very big deal. You can read the details of the government's allegations here. The problem seems to be with the NOx trap. Sam Abuelsamid, a former AutoblogGreen editor who is now a senior research analyst at Navigant Research's Transportation Efficiencies program, told me that there were some hints that VW's diesel emissions strategy had issues a while back. The vehicles affected by today's announcement are all equipped with the 2-liter, 4-cylinder TDI, he said. They all have the lean NOx (nitrogen oxides) trap, whereas all other current modern diesels use urea to treat NOx emissions. "When VW launched those vehicles, I went to the TDI launch program in Santa Monica and asked them if they were going to put the diesel engine into the Tiguan because that would be an ideal application," he said. "They said no, because it would be too heavy. Turns out, the NOx trap was enough to meet the emissions standards in the smaller cars, but not the Tiguan. That seems to be where the problem is, in the NOx trap. All the other big VW and Audi diesels, they use urea, just like BMW and Mercedes do." Abuelsamid added that, in California, to do an emissions test, testers don't stick a probe up the exhaust, as you would suspect. Instead, they just do a visual test to make sure nothing was tampered with and then plug a scanner into the OBD-II port to read the codes. The news today basically says that the cars were programmed to send out false codes, giving readings that testers are looking for instead of what's actually going on. "That's the background, as far as I know at this point," he said. This could be "a black eye on the auto industry." - John O'Dell Speaking at the AltCar Expo in Santa Monica just hours after the news first broke this morning, Edmunds.com's John O'Dell said the Fed's allegations were "stunning." The idea that VW might have gamed the system, he said, "underscores how important EPA clean air numbers are, that a company would allegedly stoop to this to try and meet them. Obviously, people are paying attention to that sort of thing.