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Weekly Recap: Diesel scandal continues to fuel VW's woes

Volkswagen's woes continued this week when it was delisted from the Dow Jones Sustainability Index and stripped of awards. Senators are also lining up to advocate for criminal and civil action against the automaker, and its consumer reputation is in tatters. Put simply, it's been another rough period for VW. Despite this, the company eked out a sales gain of less than one percent in September, though that was well behind the overall market's performance. Sister brand Audi, which sells a diesel A3, was less affected, posting a 16-percent gain in September. Revelations that Volkswagen rigged millions of diesel-powered cars around the world didn't surface until September 18, so the full sales impact of the ongoing scandal won't likely be felt until October. Meanwhile, VW's image continues to take a beating, and an AutoPacific survey found only one in 14 vehicle owners have a positive opinion of the company. Before the scandal broke, three-quarters of respondents had a positive view of VW. The survey also found 64 percent don't trust Volkswagen, though the same number believe other companies are or may also be using cheating devices to pass emissions tests. "The reputation of diesels has been severely damaged, at least for the short term," Ed Kim, AutoPacific's vice president of industry analysis, said in a statement. Despite the lingering malaise, experts believe VW will recover, just as Toyota and General Motors eventually emerged from their own high-profile controversies. "Consumers have proven through numerous recalls that they are resilient and quickly return to their buying habits," Kim said. OTHER NEWS & NOTES Mazda to reveal sports car concept in Tokyo Mazda will bring a curvy sports car concept to the Tokyo Motor Show in October. The automaker is being especially coy with the details, only releasing the dark teaser shot that you see to the right and a cryptic statement that suggests the concept "condense[s] Mazda's entire history of sports-car development into a single model." Immediately, speculation abounded this is an RX-7 and RX-8 successor, though Mazda didn't specify what engine the concept will have. Reportedly, the company is still working on rotary engines. Mazda will have a Cosmo Sport 110S on its stand in Tokyo, which pioneered rotary technology in 1967. Read into that what you will. The Rock pitches Ford service Dwayne Johnson, also known as The Rock, is the new frontman for Ford service.

Volkswagen and Funny or Die take humorous spin in 2015 Golf

Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.

Porsche engine wizard Wolfgang Hatz resigns

Wolfganag Hatz has resigned from his position as Member of the Porsche Executive Board with responsibility for Research and Development. He has held that title since 2011. Hatz's storied career came to an abrupt end in September when he was suspended pending investigation into the Volkswagen diesel scandal. Before the Porsche job, Hatz was the head of engine and powertrain development for the Volkswagen Group. It has been alleged that he is at the center of the investigation into the company cheating on emissions testing, but so far there has been no direct link made to him, according to Porsche's announcement today. Hatz has worked at a variety of European automakers, including Audi, BMW, Opel, and Fiat. He is considered the father of the BMW S14 engine, which powered the E30 M3, and also developed the Porsche 911 Carrera RS 3.8. He was also very involved in Porsche's motorsports efforts, including the recent return to the prototype class and a short-lived F1 V12 engine project. Ulrich Hackenberg, most recently VW's lead engineer and a board member at Audi, was also suspended at the same time as Hatz and resigned shortly thereafter. It's not clear why Hatz waited so long to do the same, but Porsche claims his resignation was voluntary. Michael Steiner has been named Hatz's replacement as head of Porsche R&D. Steiner has been with Porsche since 2002 and seems like a forward-thinking sort, having headed the innovation and concepts division, lead Panamera development, and, most recently, been in charge of complete vehicle engineering. Prior to his time at Porsche, Steiner held positions at Daimler. The change in leadership is effective immediately. Related Video: