2011 Volkswagen Jetta Se on 2040-cars

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Who wants to pay a million dollars for a VW Beetle?

The Volkswagen Beetle was always envisioned as a cheap mode of transportation, but now one is being offered for over $1 million by a dealer in the company's home base of Wolfsburg, Germany. So just what makes this Beetle so special? It's not the first one made, and it's not the last one made – but it comes close: This particular example is an Ultima Edicion – one of the final Bugs made in Mexico before production ended even there in 2003. It's decked out in beige with a black fabric interior and none – repeat, none – of the bells and whistles. With less than 75 miles on the odometer, it offers one wealthy buyer the rare opportunity to get an original Beetle (not some modernized incarnation thereof) in factory-fresh condition, which no one has been able to do for over a dozen years now. Does that make it worth the million-euro ($1.1M) asking price? Not if you ask us, no. But then we wouldn't count ourselves among the most dedicated Beetle fanatics out there.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Tanner Foust drifts in with new VW Passat [w/video]

Tanner Foust, like many drifting and rallycross names, may have had a long track record with Ford, campaigning Blue Oval drifters in Formula D, the X Games and the Global RallyCross Championship. He won a few medals with Nissan too. But these days he's all about the Volkswagens. He drives a Beetle in the aforementioned GRC, but is now set to return to Formula Drift with the Passat you see here. The Top Gear USA co-host's new ride is ostensibly based on the German sedan we all know, but instead of a 1.8 turbo, a V6, a TDI or even a W8, this one packs a 7.4-liter V8. That mammoth mill sends about 700 horsepower to the rear wheels through a four-speed transmission, but will churn out a good 900 hp on nitrous. In short, it should be better suited towards drifting than the Passat 4Motion this writer tried to slide so many times in his youth. The beast is sponsored once again by Rockstar Energy, and we're looking forward to watching Tanner use it to try and retake the titles he won in 2007 and 2008. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.