2009 Volkswagen Jetta Tdi. Sedan. 59,500 Miles. 6 Speed Manual Transmission! on 2040-cars

Auto blog

How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

2013 Volkswagen Jetta Hybrid

More Fun Than A Prius, Less Sensible Than A TDI
Let's have some fun, and do some math. We're talking pretty rudimentary stuff, multiplication and division, to figure out if the upcoming Volkswagen Jetta Hybrid can make a baseline case for itself against two very strong competitors in this segment. The competitors in question, at least for now, are two more Jettas: the diesel-drinking TDI and the fit-for-the-masses SE with VW's long-serving 2.5-liter engine.
To keep the equations clean and simple (hey, we're writers), we'll calculate based on the most flattering EPA miles per gallon stat from highway driving for all cars, assume a healthy 20,000 miles driven per year, and factor in today's average cost for the respective fuels these three require: diesel (TDI), regular (SE) and premium (Hybrid). We'll also start with the base prices for all models.

Audi exec suspended over diesel scandal

So far, just one lower-level employee has plead guilty in the ongoing VW diesel scandal. Up high, the VW CEO when the scandal broke, Martin Winterkorn, resigned right after the news came out. Other executives have also quit or been suspended as well. Today, we learn that one more executive is feeling the heat a year into the scandal. Stefan Knirsch, the head of technical development at Audi and Audi board member, is going to be suspended from his position this week because of his ties to the technology that VW Group used to cheat emissions tests. The German newspaper Bild Am Sonntag reports that Knirsch not only knew that the cheating software existed but also lied about it under oath. Knirsch previously worked at Porsche and then Audi's electrification division. He left Audi's EV efforts behind in early 2015. News Source: ReutersImage Credit: REUTERS/Denis Balibouse/File Photo Government/Legal Green Audi Volkswagen Diesel Vehicles vw diesel scandal audi diesel diesel scandal