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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Volkswagen showcasing latest emergency vehicles at RETTmobil

RETTmobil may not be the top show on our calendars, but it's the top destination for police and emergency vehicles in Europe. The show opens this week in Fulda, Germany, and Volkswagen has revealed some of the vehicles it'll be presenting to first responders there this year. Leading the charge will be the new Golf Alltrack that has been set up specially as a command car, with special lighting, graphics and equipment like an accident data recorder and unique control panel. It'll be joined as well by specially equipped versions of the Passat, Tiguan and Touareg. Volkswagen Commercial Vehicles will also be on hand to showcase an Amarok pickup set up as a beach patrol car (you know, just in case Hasselhoff happens to be in town for the show), as well as a Transporter T6 van set up as an armored personnel carrier and a Crafter ambulance. Volkswagen prasentiert sich auf der RETTmobil 2015 - Golf Alltrack erstmals als Kommandowagen vorgestellt - Transporter T6 feiert Premiere als Mannschaftstransportwagen Hannover / Fulda, 4. Mai 2015 – Mit einer vielfaltigen Produktpalette prasentiert sich Volkswagen ab dem 6. Mai auf der RETTmobil 2015. Messehighlights sind der neue Volkswagen Transporter, der seine Premiere als Mannschaftstransportwagen feiert und der neue Golf Alltrack, der dort erstmals als Kommandowagen zu sehen ist. Bis zum 8. Mai konnen sich Besucher auf der internationalen Leitmesse fur Rettung und Mobilitat in Fulda uber Sonderfahrzeuge fur Rettungseinsatz und Krankentransport informieren. Am Volkswagen Messestand (Halle 3, Stand 303) prasentieren ein speziell ausgestatteter Golf Alltrack und ein Passat Variant 4Motion, das vielfaltige Leistungsspektrum der Marke Volkswagen Pkw fur den Rettungseinsatz. Beide Modelle sind als Kommandowagen aufgebaut und verfugen uber eine umfangreiche Sonderausstattung fur den Einsatz-betrieb wie etwa Digitalfunkvorbereitung, ein Sondertastenbedienfeld und eine Sondersignalanlage mit Blaulichtleuchte. Die Fahrzeuge sind ausserdem mit dem Unfalldatenspeicher UDS ausgestattet, der den Ablauf eines Ereignisses gerichtsverwertbar dokumentiert. Ein besonderes Messehighlight ist der neue Transporter T6 als Mannschaftstransportwagen. Das beliebte Einsatzfahrzeug von Feuerwehr und Rettung wird farblich passend in Rot-Weiss vorgestellt und bietet mit bis zu funf Einzelsitzen viel Platz fur das Einsatzpersonal und die notwendige Ausrustung.

Volkswagen Caddy gets the Alltrack treatment for Frankfurt

We've seen Alltrack versions of the VW Golf and Passat. The German automaker's commercial vehicles division has even done a concept version of the Multivan with a similar treatment. And now it's taking that same rugged off-road approach with the Caddy van. The new Caddy Alltrack starts off with the latest, fourth-generation city van revealed earlier this year in Geneva, and beefs it up to replace the previous Cross Caddy. That comes down principally to black trim on the wheel arches, side sills, bumpers, and underbody protection with metallic accents. It also packs unique 17-inch alloys, fog lights, chrome trim on the grille, silver roof rails, a new optional beige metallic paint (pictured), and Alltrack logos galore. The interior has similarly been worked over with unique trim. Though no mention has been made of any suspension upgrades, the Caddy Alltrack can be specified with 4Motion all-wheel drive. Prospective buyers (in markets where VW offers its commercial vehicles line) will also have to choose between passenger and panel van body-styles, and between four diesel and three gasoline engine options. They range in output from 74 to 123 horsepower and come mated to manual or dual-clutch transmissions with five, six, or seven gears. Look for the new Caddy Alltrack to highlight the Volkswagen Commercial Vehicles display at the Frankfurt Motor Show opening later this week. Related Video: The new Caddy – now available as Alltrack version with off-road styling - World premiere of Cross Caddy successor at IAA 2015 - Fourth generation of the Volkswagen best-seller once again available in rugged off-road style - Passenger car and panel van Alltrack variants optionally available with 4MOTION Hannover/Frankfurt, 10 September 2015 – Volkswagen Commercial Vehicles will be showcasing the latest off-road style version of its best-selling Caddy at the IAA (International Automobile Show) from 15 to 27 September, 2015. The successor to the Cross Caddy is called the Caddy Alltrack. Like its predecessor, it is available both in passenger car and panel van formats. The latest version of the urban delivery van and family MPV is clearly distinct from the other Caddy models with its exclusive 17-inch alloy wheels 'Quito', new Mojave Beige metallic paintwork and optional 4MOTION all-wheel drive technology.