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Bosch fuel pumps spark recall of 2015 Golf, GTI and Audi A3

A few weeks ago, BMW and Nissan both issued recalls for some of their vehicles to replace Bosch-supplied fuel pumps. The pumps had nickel plating that could flake off and cause a failure. Volkswagen Group is the latest automaker to be affected by the problem and has a campaign for the 2015 Audi A3, VW Golf and GTI. In total, 6,204 units of these models are in need of repair. The problem with the VW Group vehicles is identical to the previous recalls. It's possible for the pump's nickel plating to come off and cause increased friction. Eventually, this can result in the component's failure. According to documents from the National Highway Traffic Safety Administration (as a PDF, here), there are no reports of accidents or injuries from this issue in the VW Group models. Bosch spokesperson Linda Beckmeyer tells Autoblog that these vehicles don't all necessary share an identical fuel pump, but the parts all use the same plating process. The problem also prompted repairs of the 2014 Ford Escape several months ago, she indicated. When asked if the issue could prompt more campaigns, Beckmeyer said that she "can't speak to that" because automakers decide on the recalls. Owners should receive notice of the problem soon, but according to the NHTSA documentation, there currently aren't enough pumps to fix all of these vehicles. "Bosch is working closely with automakers regarding replacement parts," Beckmeyer said. When available, dealers will replace the components free of charge for affected customers. Related Video: RECALL Subject : Improper Plating may cause Fuel Pump to Fail Report Receipt Date: APR 17, 2015 NHTSA Campaign Number: 15V229000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 6,204 All Products Associated with this Recall Vehicle Make Model Model Year(s) AUDI A3 2015 VOLKSWAGEN GOLF 2015 VOLKSWAGEN GTI 2015 Details Manufacturer: Volkswagen Group of America, Inc. SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2015 Volkswagen Golf, GTI, and Audi A3 vehicles. Improper nickel plating of components within the fuel pump may result in the fuel pump failing. CONSEQUENCE: If the fuel pump fails, the vehicle will not start, or if the engine is running, it will stop and the vehicle will stall, increasing the risk of a crash. REMEDY: Volkswagen will notify owners, and dealers will inspect the vehicles and replace any affected fuel pumps, free of charge.

VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.