2002 Volkswagen Jetta Gls 2.0 Reday To Go, Needs Nothing!! 105k Miles on 2040-cars

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VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

Volkswagen adding R-Line trim to Touareg, Tiguan for 2014

Volkswagen introduced its aggressive R-Line appearance package on the CC and Beetle last year, but later this year, this treatment will also be applied to VW's crossovers, the Tiguan and Touareg. Both sporty-looking utility vehicles will be unveiled next week at the Detroit Auto Show.
The 2014 Tiguan R-Line comes standard with bi-xenon headlights and LED daytime running lights, and the package adds 19-inch wheels, grey fender extensions, body-color side skirts and a liftgate spoiler. Inside, the R-Line adds a flat-bottom sport steering wheel with paddle shifters, a black headliner and numerous metallic trim accents such as the stainless scuff plates, the aluminum pedals and metallic finish on the instrument and door panels. The Tiguan R-Line will be offered in front- and all-wheel drive configurations.
As for the 2014 Touareg R-Line (shown above), this model gets an ever more distinctive look with an aggressive front fascia, 20-inch wheels and dual oval-shaped exhaust outlets in addition to the painted side skirts and LED taillights. Similar metallic interior trim pieces found inside the Tiguan R-Line will also make their way into the Touareg as well as gloss black accents on the instrument panel and center stack.