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'Clean Diesel' leaves dirty taste for green-minded VW owners

Volkswagen developed the advertising campaigns for its "Clean Diesel" cars far better than the actual technology. In dozens of complaints filed with the Federal Trade Commission in September, green-minded consumers said they were enticed into buying diesels by the company's advertising, which touted the environmental benefits of new diesel technology. Those alleged benefits convinced many to buy cars they otherwise would not have considered. In actuality, Volkswagen installed secret software in its cars that allowed the company's diesels to brazenly circumvent emissions standards. For environmentally conscious consumers, those decisions backfired. Instead of helping the environment, they drove cars that polluted at up to 40 times beyond the legal threshold for certain emissions. Now, those consumers are angry. They've asked the Federal Trade Commission to investigate Volkswagen for alleged deceptive advertising, and are hoping the federal agency can intervene and force Volkswagen to either buy back their compromised cars or negotiate trade-ins on favorable terms. An FTC spokesperson confirmed the agency is investigating. Many of those who wrote or called the agency said they felt like they had nowhere else to turn. For green-friendly drivers, it wasn't only about the money. It was also about the betrayal. "I am ashamed to drive this car on the road, as doing so is evidence that I have been taken for a fool." "It's awful for the environment," wrote one consumer from Shreveport, Louisiana, on September 24, days after the diesel scandal unfolded. "It's caused me anxiety thinking about the amount of emissions I have been producing." The motorist's comments echoed others filed with the FTC. Many owners felt trapped with cars they couldn't sell and cars they felt they could no longer drive in good conscience, knowing they spew nitrogen oxide at levels that violate the Clean Air Act. "I do not see how I can drive it knowing highly toxic pollutants are being produced," wrote another driver from Middletown, Rhode Island. "I have not driven the car since this news came to light." The two statements were among the 89 filed with the FTC's Consumer Sentinel Network in the week following the Environmental Protection Agency's announcement that Volkswagen had admitted rigging approximately 482,000 cars in America with software that allowed them to cheat emissions testing.

Rising aluminum costs cut into Ford's profit

When Ford reports fourth-quarter results on Wednesday afternoon, it is expected to fret that rising metals costs have cut into profits, even as rivals say they have the problem under control. Aluminum prices have risen 20 percent in the last year and nearly 11 percent since Dec. 11. Steel prices have risen just over 9 percent in the last year. Ford uses more aluminum in its vehicles than its rivals. Aluminum is lighter but far more expensive than steel, closing at $2,229 per tonne on Tuesday. U.S. steel futures closed at $677 per ton (0.91 metric tonnes). Republican U.S. President Donald Trump's administration is weighing whether to impose tariffs on imported steel and aluminum, which could push prices even higher. Ford gave a disappointing earnings estimate for 2017 and 2018 last week, saying the higher costs for steel, aluminum and other metals, as well as currency volatility, could cost the company $1.6 billion in 2018. Ford shares took a dive after the announcement. Ford Chief Financial Officer Bob Shanks told analysts at a conference in Detroit last week that while the company benefited from low commodity prices in 2016, rising steel prices were now the main cause of higher costs, followed by aluminum. Shanks said the automaker at times relies on foreign currencies as a "natural hedge" for some commodities but those are now going in the opposite direction, so they are not working. A Ford spokesman added that the automaker also uses a mix of contracts, hedges and indexed buying. Industry analysts point to the spike in aluminum versus steel prices as a plausible reason for Ford's problems, especially since it uses far more of the expensive metal than other major automakers. "When you look at Ford in the context of the other automakers, aluminum drives a lot of their volume and I think that is the cause" of their rising costs, said Jeff Schuster, senior vice president of forecasting at auto consultancy LMC Automotive. Other major automakers say rising commodity costs are not much of a problem. At last week's Detroit auto show, Fiat Chrysler Automobiles NV's Chief Executive Officer Sergio Marchionne reiterated its earnings guidance for 2018 and held forth on a number of topics, but did not mention metals prices. General Motors Co gave a well-received profit outlook last week and did not mention the subject. "We view changes in raw material costs as something that is manageable," a GM spokesman said in an email.

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.