2012 Volkswagen Tdi Hatchback on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.

For emissions control suppliers, VW diesel scandal is good news

In the "making Lemonade out of lemons" department, European makers of emissions control and catalytic systems are seeing their stock prices rise in the wake of Volkswagen's diesel emissions scandal, Reuters says. Investment bankers and money managers are touting companies such as Johnson Matthey, Faurecia, Umicore and ElringKlinger. Shares of some of those companies jumped more than 25 percent since the scandal broke last month. Despite the scandal, demand for diesel-powered vehicles is expected to continue in Europe because of the powertrain's superior fuel economy. Additionally, a new version of nitrogen-oxide testing is slated to start in 2016, while prices for platinum, which is required for catalytic systems, have dropped. All of this put together is helping to make the emissions control companies more valuable. However much they may benefit, though, VW and other diesel-vehicle makers such as Mercedes-Benz and BMW may continue to suffer. That's because governments around the world are calling for heightened diesel-emissions testing procedures that better simulate real-world driving conditions. And according to the European Automobile Manufacturers' Association (ACEA), that alone could cause costs associated with making diesel vehicles to spike and negate the fuel-economy advantages that drive demand in the first place. Regulators in VW's home country of Germany have demanded a recall of 2.4 million vehicles whose software has been programmed to under report emissions level. Such "cheating" software has been installed in as many as 11 million vehicles worldwide. VW, whose CEO resigned last month because of the scandal, has set aside $7.3 billion to address the issue. Related Videos: News Source: ReutersImage Credit: AP Photo/Markus Schreiber Green Volkswagen Emissions Diesel Vehicles vw diesel scandal