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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Subaru WRX vs. Volkswagen GTI | Under-$30K fun

If financing a new car purchase for 60 months, you'll spend roughly $200/month for those five years on every $10K you finance. Subaru's WRX and Volkswagen's GTI, each with a base price of around $25K (which equates to roughly $400/month with 20 percent down) can easily become $40K (in WRX STI and Golf R trim). That extra $15,000 will cost you almost $300/month over the life of a 60-month payment book. A $40K Subaru or Volkswagen is cheap in terms of enjoying the additional performance, but if your goal is only to get places in a fast hatch or sedan, you can keep your outlay far closer to the base price. Just mind the options. VW GTI: In the increasingly popular hot hatch segment, the GTI was arguably the first. Based on the revolutionary (for the mid-'70s) Golf hatchback, the GTI offered upgraded power, improved handling and just enough cosmetic enhancements to let others know you were driving something special. Consumer response was immediate, and imitators came out of the woodwork. Now in its seventh iteration (as of the 2015 model year), the GTI has consistently evolved. Its 2.0-liter turbocharged four makes 210 horsepower and — more important in day-to-day driving — 258 pound-feet of torque. Its footprint remains comfortably small, with easy access to front and rear seats and, if you need to carry something large, it has an expansive hatch and fold-down rear seat. Like most of the VW/Audi family, its interior design and appointment bat well above the $25,000 price point. Whether selecting the six-speed manual transmission or six-speed DSG automatic, know that a responsive, agile hatchback is just a throttle tip-in away. It's perfect for the in-town commute, weekend getaway or cross-country romp. And it appeals to a wide demographic, so resale value will remain high. Subaru WRX: This once was a performance derivative not shared with American consumers. But with its success globally, Subaru brought the WRX to the States, with the high-performance STI variant not long after. Having been offered in the U.S. as a sedan, wagon and hatchback, today's WRX is available only as a four-door sedan. As on every Subaru available in the U.S. (except the BRZ), all-wheel drive is standard. Power is supplied by a turbocharged flat four displacing 2.0 liters but upping the horsepower to 268, while available torque is numerically identical to the GTI's at 258 pound-feet.

Paris Motor Show and a Subaru luxury brand? | Autoblog Podcast #556

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder. They kick off this episode with driving impressions of the new 2019 Aston Martin V8 Vantage and 2019 Volkswagen Jetta. Then they recap the 2019 Paris Motor Show, and talk about their favorite cars from the event. They answer some reader mail and try to answer the question: Should Subaru have its own luxury brand?Autoblog Podcast #556 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Aston Martin V8 Vantage and VW Jetta Our favorite cars from the 2019 Paris Motor Show Spend Subaru's Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Paris Motor Show Aston Martin Automakers Subaru Volkswagen Coupe Electric Luxury Performance Sedan aston martin v8 vantage