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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW readying CC Shooting Brake?

This was bound to happen. Volkswagen's relentless drive for big volume has the brand mining seemingly every niche it can find for additional sales worldwide. And with its CLS Shooting Brake, fellow countryman Mercedes-Benz has already shown that a wagon based off of a "four-door coupe" can look dead sexy and command extra dollars. So it follows that the Volkswagen CC (whose existence is all but directly attributable to the success of the original CLS sedan) will also get a load-lugging variant. That's according to the UK's Autocar, which notes that the five-door will come in the CC's next generation.
According to the report, the next CC will be available in front and all-wheel drive variants with the usual assortment of gas and diesel four-cylinders found in the Wolfsburg empire, with the possibility of a gas plug-in hybrid model, too. The rakish estate will ride atop VW's MQB architecture, a shorter variant of which is also found underneath the new Golf. The scalable chassis is set to spread like kudzu throughout the company's lineup, but the CC probably won't happen until after the launch of the next European-market Passat in 2015.
Will we get it in North America? Hard to say. Volkswagen sells the standard CC saloon here, but not in particularly large numbers, and when the company moved to a North American-specific Passat, it dumped the wagon variant. The traditional VW estate apparently continues to pick up sales momentum abroad, however, making the CC Shooting Brake a seemingly natural fit for buyers who still want the utility of a two-box form but can afford to sacrifice a bit of cargo room in the name of style.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."