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Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.

Leonardo DiCaprio buys rights to VW emissions scandal story

The smoke – proverbial or otherwise – has yet to clear from the Volkswagen diesel emissions scandal. But already they're negotiating over the book and even the movie rights to tell the story of the biggest debacle in the company's post-war history. The news revolves around Jack Ewing (no relation), European economics correspondent for the International New York Times. Ewing is preparing to write a book about the VW scandal. He's already sold the publishing rights to the as-yet untitled project to publishing house WW Norton & Company for a reported six-figure sum. Now movie producers are stepping in to buy the film rights to turn that book into a movie once it's finished. Paramount Pictures and Leonardo DiCaprio's production Appian Way have reportedly already acquired the movie rights. It remains unclear at this point, however, whether DiCaprio might act in the film as well as help produce it. His studio Appian Way produced several films in which Leo has starred in recent years, including The Aviator, Shutter Island, and The Wolf of Wall Street – but has also produced many movies without him. Of course, this isn't the first time DiCaprio has appeared on these pages. A longtime proponent of clean transportation, he was among the first Hollywood celebrities to drive a Prius, inspired the creation of the Fisker Karma, and partnered with Venturi to launch a Formula E electric racing team. It'd take some magic transformation to make DiCaprio look like Martin Winterkorn, or really any of the senior executives at Volkswagen. But whatever his involvement, we think The Wolf of Wolfsburg has a nice ring to it. Then again, so does Rolling Coal. News Source: ReutersImage Credit: Victoria Will/Invision/AP Celebrities Green TV/Movies Volkswagen Videos vw diesel scandal