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Recharge Wrap-up: Audi's EV SUV to be built in Brussels, Mercedes-Benz to extend EV range

European Union Industry Commissioner Elzbieta Bienkowska is demanding that Volkswagen compensate owners of cars affected by the diesel emissions scandal. She says European customers should receive the same goodwill compensation as American drivers, whom VW is providing with $1,000 worth of recompense. "The issue of compensation goes beyond the difference in the legal setup between the US and the EU and plays a fundamental role in viewing VW as a responsible and trustworthy company," says Bienkowska in a letter to Volkswagen CEO Matthias Mueller. Bienkowska has also requested detailed data about the vehicles and "corrective measures" VW is planning. Read more from Automotive News Europe. Mercedes-Benz will equip its plug-in vehicles with higher-capacity batteries as it expands its electric model range. While the PHEVs it has released so far have electric driving ranges between 14 and 20 miles, better batteries should extend that range starting around model years 2018 or 2019. After releasing a slew of plug-ins by the end of next year, Mercedes-Benz development director Dr. Thomas Weber says, "The next-generation vehicle will overcome the 30-km to 50-km hurdle and then the next generation after that will be 80-100 km when they run as pure electric cars." Read more at Green Car Reports, or from Motoring. Audi will build its pure electric SUV at its plant in Brussels, Belgium. The batteries for the vehicle based on the Audi E-Tron Quattro concept (perhaps to be called the Q6) will also be built at the Brussels plant when production begins in 2018. With this announcement comes news that production of the A1 will shift from Brussels to Martorell, Spain, while Q3 production will move from Spain to Gyor Hungary. Audi says the Brussels facility will "become a key plant for electric mobility at the Volkswagen Group." Read more at Green Car Congress, or in the press release below. Audi production network: ready for electric mobility - Premium manufacturer to produce large series of electric cars in Brussels as of 2018 - New models for Martorell (Spain) and Gyor (Hungary) - Audi CEO Rupert Stadler: "We are increasing our efficiency and bundling key competencies" Audi is preparing its international production network for the mobility of the future. Large series production of the first purely electric driven SUV from Audi will begin at the site in Brussels in 2018. The plant will also produce its own batteries.

VW ready to spend $25B on at least 6 EVs in China by 2018

Standing next to the lovely GTE plug-in hybrid during the Beijing Motor Show, VW CEO Martin Winterkorn announced a renewed, $25-billion focus for the German automaker on electric mobility in China. EVs + China is not a new equation for VW (see here and here and here), but the time is now for the plan to come together, apparently. As Winterkorn said in a statement (available below), "We are launching the biggest initiative for e-mobility in China's automotive history." "We are launching the biggest initiative for e-mobility in China's automotive history" – Martin Winterkorn With the Porsche Panamera S E-hybrid already in showrooms, the next tip of the spear is made up of the all-electric e-up! and e-Golf, both of which are due later this year. In 2015, the Audi A3 e-tron and Golf GTE will arrive. In 2016, there will be two exclusive-to-China plug-in hybrid vehicles in showrooms: a A6 PHEV and a "new mid-size limousine from the Volkswagen brand." VW Group may even throw in the Bentley Hybrid Concept for good measure. The China-only models will be built in the country and VW is investing over $25 billion between now and 2018, creating an expected 20,000 jobs. VOLKSWAGEN GROUP STARTS ELECTRO-MOBILITY CAMPAIGN IN CHINA CEO Prof. Dr. Winterkorn: "We are launching the biggest initiative for e-mobility in China's automotive history." Campaign gets underway with electric up!1 and e-Golf2 Over ˆ18 billion to be spent on new vehicles, technologies and plants up to 2018 Over 500,000 employees at more than 3,600 dealerships in 2018 Vehicle deliveries in China targeted to top 3.5 million for first time in 2014 Wolfsburg / Beijing, April 22, 2014: "The Volkswagen Group is once again assuming a pioneering role in China and launching the biggest initiative for e-mobility in China's automotive history," Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, announced at the Auto China motor show in Beijing. The initiative gets underway with the launch this year of the Volkswagen brand's electric up!1 and e-Golf2 models. While the Porsche Panamera S E-hybrid3 is already in the showrooms in China, the Group will be launching two further innovative plug-in hybrid vehicles there next year with the Audi A3 e-tron4 and the Golf GTE5.

VW pits Foust against Winslow in epic sound-effects battle

Tanner, we feel your pain. You are, by all accounts, an excellent driver. You've won races, starred in television shows, and generally proven yourself a nice all-around guy. And then Volkswagen shows up and asks you to be as childish as possible for a couple laughs on video as you make pretend driving sounds for the German brand's latest ad campaign. How demeaning. And then, to top it all off, they bring Michael Winslow, the king of noise-making merriment, to one-up you. How could they? Just kidding. Really, the videos you see above and below are pretty clever, highlighting the same 18th letter of the alphabet that is affixed to the Golf R, a car we're deeply in lust with. And, to be honest, Tanner's goofy driving sounds are just as good as Mr. Winslow's. See for yourself. And if you feel like acting out your own inner child on VW's behalf, feel free to click here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW VOLKSWAGEN 'UNLEASH YOUR RRRR' CAMPAIGN ALLOWS USERS TO DRIVE A VIRTUAL GOLF R WITH SOUND OF VOICE Deep learning, an artificial intelligence subset of machine learning, analyzes each unique vocal pitch to create customized film of Golf R driving in sync with the sound of the user's voice Herndon, VA (July 13, 2015) — Volkswagen of America, Inc., is excited to unveil the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW's agency of record Deutsch LA, to analyze each user's unique impression of the Golf R engine's roar. It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user's voice recording. "The idea behind the Golf R 'Unleash Your Rrrr' was simple – imagination. As children, we've all played with toy cars, and the power of our imaginations allowed us to turn rugs into expressways and wooden floors into slick racetracks. Our voice would act as the engine. Fast forward to today where we now have the power of technology to enhance our imagination, and to visualize the power of our voice." said Vinay Shahani, Vice President of Marketing for Volkswagen of America.