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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

This classic VW bus packs Porsche power

Appearances can be deceiving. The rolling embodiments of that principal we call "sleeper cars": ordinary-looking vehicles that pack a much bigger punch than you'd get by just looking at them. Take this classic VW bus, for example. Sure, it may have some racing graphics and upgraded rolling stock to tell you this isn't just any old van, but looking at it, you'd still have no idea what lies beneath the surface. That's where you'll find oily bits sourced from Porsches. And not from a 914, either. (That was as much a Volkswagen as it was a Porsche anyway.) No, this vintage 1962 VW T1 "Bulli" van packs the air-cooled, forced-induction flat-six from a 993 Turbo, driving 530 horsepower and 558 pound-feet of torque through the six-speed manual transmission from a 996 GT3 to 18-inch BBS alloys. It's the obsessive six-year project of Swiss customizer Fred Bernhard, who also used carbon fiber to cut the curb weight down to 3,300 pounds. The resulting light sleeper can top out at 143 miles per hour, in a vehicle with the aerodynamic profile of, well, a bus. It's called the T1 Race Taxi and is being showcased by Volkswagen Commercial Vehicles at the GTI-Treffen at Worthersee this year. Short of maybe the Renault Espace F1 concept, we can hardly imagine any other van we'd rather drive around the Nordschleife. Or just to pick up the kids from school.

Child cobalt miners: Automakers pledge ethical minerals sourcing for EVs

BERLIN - Leading carmakers including Volkswagen and Toyota pledged on Wednesday to uphold ethical and socially responsible standards in their purchases of minerals for an expected boom in electric vehicle production. Demand for minerals such as cobalt, graphite and lithium is forecast to soar in the coming years as governments crack down on vehicle pollution and carmakers step up their investments in electric models. To cover its plans for more than 80 new models by 2025, Volkswagen alone is looking for partners in China, Europe and North America to provide battery cells and related technology worth more than 50 billion euros ($59 billion). Talks with major cobalt producers, including Glencore, at VW's Wolfsburg headquarters last week ended without a deal. More than half of the world's cobalt comes from the Democratic Republic of Congo, a country racked by political instability and legal opacity, and where child labor is used in mines. On Wednesday, a group of 10 leading passenger-car and truck manufacturers announced an initiative to jointly identify and address ethical, environmental, human and labor rights issues in raw materials sourcing. The partnership dubbed "Drive Sustainability" consists of VW, Toyota Motor Europe, Ford, Daimler, BMW, Honda, Jaguar Land Rover, Volvo Cars and truckmakers Scania and Volvo. The alliance "will assess the risks posed by the top raw materials (such as mica, cobalt, rubber and leather) in the automotive sector," said Stefan Crets of the CSR Europe business network. "This will allow Drive Sustainability to identify the most impactful activities to pursue" to address issues within the supply chain.Reporting by Andreas Cremer.Related Video: Image Credit: Michael Robinson Chavez/The Washington Post via Getty Images Green BMW Ford Honda Jaguar Land Rover Mercedes-Benz Automakers Toyota Volkswagen Volvo Green Automakers Green Culture Electric Scania ethics mining