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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Volkswagen C Coupe GTE bows in Shanghai

Following the debut of the slick, semi-aggressive Sport Coupe GTE concept in Geneva, Volkswagen is bringing something a bit more grandiose to the Shanghai Motor Show. It's called the C Coupe GTE, and it points the way forward for Volkswagen's large sedans – in China, at least. The C Coupe GTE is low and long, and rides on the same Volkswagen MLB platform that underpins vehicles like the Audi A6. Volkswagen's head of design, Klaus Bischoff, says "the C Coupe GTE very clearly shows the new 'face' of top Volkswagen sedans for the first time," so get used to this design. We think it's pretty attractive, and a car like this could easily work as an upper-tier CC replacement. But don't get your hopes up too much – VW USA says this concept was "designed chiefly for the Chinese market." That's evident inside, where the C Coupe boasts a four-passenger seating configuration with luxurious accommodations for folks in back. In fact, backseat riders can share data with the driver via the car's infotainment system. "Information about the manager's appointments can be transferred via a smartphone to the infotainment system," says Volkswagen. "Parallel to this, the appointment list also serves to plan the navigation route for the day. However, the chauffeur only has specifically filtered information for the infotainment system to facilitate punctual arrival at the destination." Like other GTE-badged models, the C Coupe uses a plug-in hybrid powertrain. That means it's got a four-cylinder turbocharged gasoline engine, an electric motor, and a 14.1-kWh lithium-ion battery, all mated to an eight-speed automatic transmission. Total system output is 242 horsepower and 369 pound-feet of torque, and Volkswagen says the C Coupe can travel up to 31 miles in electric mode (at speeds up to 81 miles per hour). Hitting 62 mph takes 8.6 seconds, but when driven economically, Volkswagen says the sedan can achieve up to 102 miles per gallon (on the Euro cycle) and cruising range is a whopping 684 miles. See the C Coupe GTE for yourself in the slideshow above, and scroll down for a huge helping of information in VW's press blast. VOLKSWAGEN DEBUTS C COUPE GTE IN SHANGHAI New plug-in hybrid concept car points the way to the future of large Volkswagen sedans Wolfsburg/Shanghai, April 2015 - Volkswagen is expanding its model range at high speed and the latest show of this intent is on display at Auto Shanghai-the C Coupe GTE.

Renault to name VW manager Luca De Meo as CEO

PARIS — Renault's board is set to meet later on Tuesday to approve the nomination of Luca de Meo, the former head of Volkswagen's Seat brand, as its next chief executive, two sources familiar with the matter said. The Italian-born executive, who stepped down from Seat earlier this month, is not due to take up his post at the French carmaker until towards July, due to negotiations around his contract, according to one of the sources. Renault declined to comment. De Meo is not expected to face any last minute hurdles in his nomination, and has already won tacit backing from parties including the French government, a Renault shareholder. His appointment fills one of the major gaps left at the firm as it tries to move past a year of turmoil following the 2018 arrest in Tokyo of former boss-turned-fugitive Carlos Ghosn, and reset its strained alliance with Japan's Nissan. Ghosn, who forged and oversaw the Renault-Nissan partnership for almost two decades, has since fled Japan and resettled in Lebanon, from where he has contested the financial misconduct charges against him and said the alliance was at risk of collapse. De Meo, along with Renault Chairman Jean-Dominique Senard, brought in last January from tire maker Michelin, will have his work cut out to turn around the firm. Like rivals, Renault is grappling with a downturn in demand, and has said it expects a slight decline in the car market in Europe, Russia and China this year. The firm has also presented 2020 as a make-or-break year for the alliance with Nissan and is under pressure to deliver on cost savings and joint projects. Automakers face pressure to meet stringent new emissions targets with less polluting models, and are also competing to produce innovations such as self-driving cars, which require large investments. De Meo, who speaks French, will be one of a growing handful of outsiders in senior company jobs in France. The 52-year-old started his career at Renault and has worked at Fiat and Audi among other brands. He is credited with revitalizing sales at Barcelona-based Seat, imbuing it with a more sporty image, though his portfolio will be markedly larger at Renault, whose brands include Dacia and Lada. Renault's finance chief Clotilde Delbos has been CEO on an interim basis since last October, when Thierry Bollore, a former Ghosn ally, was ousted by the board. Related Video:     Hirings/Firings/Layoffs Rumormill Volkswagen Renault