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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen Caddy gets the Alltrack treatment for Frankfurt

We've seen Alltrack versions of the VW Golf and Passat. The German automaker's commercial vehicles division has even done a concept version of the Multivan with a similar treatment. And now it's taking that same rugged off-road approach with the Caddy van. The new Caddy Alltrack starts off with the latest, fourth-generation city van revealed earlier this year in Geneva, and beefs it up to replace the previous Cross Caddy. That comes down principally to black trim on the wheel arches, side sills, bumpers, and underbody protection with metallic accents. It also packs unique 17-inch alloys, fog lights, chrome trim on the grille, silver roof rails, a new optional beige metallic paint (pictured), and Alltrack logos galore. The interior has similarly been worked over with unique trim. Though no mention has been made of any suspension upgrades, the Caddy Alltrack can be specified with 4Motion all-wheel drive. Prospective buyers (in markets where VW offers its commercial vehicles line) will also have to choose between passenger and panel van body-styles, and between four diesel and three gasoline engine options. They range in output from 74 to 123 horsepower and come mated to manual or dual-clutch transmissions with five, six, or seven gears. Look for the new Caddy Alltrack to highlight the Volkswagen Commercial Vehicles display at the Frankfurt Motor Show opening later this week. Related Video: The new Caddy – now available as Alltrack version with off-road styling - World premiere of Cross Caddy successor at IAA 2015 - Fourth generation of the Volkswagen best-seller once again available in rugged off-road style - Passenger car and panel van Alltrack variants optionally available with 4MOTION Hannover/Frankfurt, 10 September 2015 – Volkswagen Commercial Vehicles will be showcasing the latest off-road style version of its best-selling Caddy at the IAA (International Automobile Show) from 15 to 27 September, 2015. The successor to the Cross Caddy is called the Caddy Alltrack. Like its predecessor, it is available both in passenger car and panel van formats. The latest version of the urban delivery van and family MPV is clearly distinct from the other Caddy models with its exclusive 17-inch alloy wheels 'Quito', new Mojave Beige metallic paintwork and optional 4MOTION all-wheel drive technology.

VW Golf R, Ram Power Wagon and Subaru Forester | Autoblog Podcast #591

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Road Test Editor Reese Counts. After some talk about sponges and other randomly received oddities, this episode is all about the cars we've been driving, including the new Subaru Forester, VW Golf R (which is going on hiatus), BMW M340i xDrive and Ram Power Wagon. Then, they take to the mailbag to help a listener pick a sporty new car in the "Spend My Money" segment. Autoblog Podcast #591 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Sponges, really? 2019 Subaru Forester Sport 2019 Volkswagen Golf R 2020 BMW M340i xDrive 2019 Ram 2500 Power Wagon Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: