Volkswagen Bus 1975 on 2040-cars

Auto blog

2015 Volkswagen e-Golf

Until now, the only way you could get the words "electric" and "Golf" so close together was the put the word "cart" after them. Knowing that the e-Golf would be the next step in Volkswagen's tilt at electrification, the automaker designed the MkVII platform to fit a myriad of drivetrains, none of which would require purchasers to sacrifice the Golf-ness that makes the best-selling car in Europe, not to mention a huge hit here in the States. In the e-Golf that means power electronics underhood and an amoeba-shaped battery that fits in the floorpan, between the axles, where it won't ooze into the interior space. We look at the e-Golf as another kind of crossover: traditional cars that just happen to be electric, offering a taste of the new EV religion in soothing, recognizable garb. We had one for a week in its natural habitat, Los Angeles and the surrounding area. We really like the fact that, powertrain aside, it maintains everything we dig about the Golf. The caveat is that this is an EV first and a Golf second – you must first address the EV challenges and live within EV constraints, then you can enjoy the Golf bits. Even so, it's the electric car this writer would buy once we acquired the lifestyle to make proper use of it. The most noticeable exterior change to the e-Golf are 16-inch Astana wheels wrapped in 205-series tires that reduce rolling resistance by ten percent. Once you've cottoned on to that, the other alterations become apparent: the blue trim strip underlining the radiator grille, the redesigned bumper with the C-shaped decoration LED lights and the full-LED headlamps above them, the little blue "e" in the model name on the rear hatch. You won't notice the underbody paneling, that the frontal area of the e-Golf is ten percent smaller than that of a traditional Golf, that the radiator is closed off, or the reshaped rear spoiler and vanes on the C-pillars. Volkswagen says this results in a ten-percent drop in drag, getting the coefficient down to 0.281, but the standard Golf is also listed at 0.28. The TSI and TDI are 0.29. No matter those numbers, the point is the e-Golf looks just like... a Golf. The 12,000-rpm, 85-kW electric motor equates to 115 horsepower and 199 pound-feet of torque, which compares to 146 hp and 236 lb-ft from the 2.0-liter diesel Golf. It takes 4.2 seconds to get to 37 miles per hour, 10.4 seconds to hit 62 mph, and the little guy tops out at 87 mph.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.

VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,