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Volkswagen reportedly considering selling Ducati

After shelving numerous motorsport programs and putting less-successful model variants on the firing line, Volkswagen is reportedly considering selling off Ducati, its motorcycle division. Ducati joined the Volkswagen Group under Audi in 2012, and it could be valued as high as 1.5 billion euros. Five years ago, Audi paid roughly $935 million for the motorcycle brand, sources said to Reuters. In 2016, Ducati's sales were worth 593 million euros, or nearly $644 million. There isn't a concrete buyer yet set for the deal, and neither Volkswagen or Audi chose to comment on the matter. Neither did Evercore, the investment banking advisory firm selected to evaluate Volkswagen's options on Ducati ownership. The logic behind jettisoning Ducati is likely to be the same as canceling Audi's LeMans program and VW's WRC racing efforts: Volkswagen is focusing on an electric mobility future, as the shadow of Dieselgate stretches far into the coming years. As Reuters says, the original 2012 Ducati deal may have been a Ferdinand Piech vanity project: "Analysts questioned Audi's purchase of Ducati when it was announced in April 2012, saying the deal had no economic or industrial logic and just reflected former VW Chairman Ferdinand Piech's passion for the Italian company's expertise on design and light engines." Piech is now, however, out at Volkswagen and is also selling a major part of his Porsche stock, making it easier for Volkswagen to ditch the Italian bike brand. Reuters' sources mentioned interested parties as being Chinese or Indian, or interestingly, the consortium led by Prodrive's David Richards which acquired Aston Martin a decade ago. News Source: ReutersImage Credit: AOL/Drew Phillips Audi Volkswagen Motorcycle Ducati volkswagen group

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

VW beams in Star Trek stars to promote e-Golf EV

Volkswagen just set its e-mobility commercial phasers on stunning. The German automaker has cast Captain Kirk and Mr. Spock of Star Trek fame (i.e., actors William Shatner and Leonard Nimoy) in a new advertisement for its growing stable of electric vehicles. Even though it's in German, we think you can get the idea. VW went Hollywood and cast the two veteran actors in a futuristic-themed 45-second ad, which sees Shatner cruise up in the e-Golf (with a toothy Trek-fan kid in tow) while Nimoy rocks the XL1 and the Trek theme blares in the background. Forget for a moment that the kid in the commercial wasn't even born when Shatner started pitching for Priceline, let alone the original Trek series and just enjoy the wholesome good humor of Shatner saying that the electric powertrain is just like the one in a spaceship. If you've got any familiarity with Spock, you should be able to understand his punch line, too. Of course, if you'd rather your German vehicle advertisements were set in the Star Wars universe, we recommend clicking here. VW will bring the e-Golf to the states in November at a price of $35,445, about $6,500 higher than the Nissan Leaf's starting pricetag. You can see the new ad and a number of related behind-the-scenes videos (in English) below. Our Quick Spin of the E-up! are available here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.