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VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video:

This semi-autonomous stroller from VW is a great idea

We're still on the fence about the prospect of autonomous vehicles. On the one hand, they promise to make commuting a breeze and collisions a thing of the past. On the other, they stand to take us away from the steering wheel, and that's something we can't abide. But an autonomous stroller, now that's the kind of idea we can get behind. Shame such a thing doesn't exist... right? That's what we assumed until we saw this spot from Volkswagen. The German automaker's Dutch office posted on Facebook, asking the public for suggestions on how the company might improve other products, aside from automobiles. The most popular response was a baby stroller with automatic braking. So they went ahead and built one. The resulting prototype – and we're sorry to report that it's just a prototype for the time being – doesn't just have automatic braking. It can even follow the parent (or nanny or whomever) around under its own power and with its own steering. It's got the adaptive cruise control sensor from a Golf and is programmed to keep a fixed distance from the guardian in front. Or so the video suggests, at any rate. There's a good chance that there's some manner of trickery going on here, probably in the form of a hidden engineer off-screen with a remote control, and hopefully without an actual baby on board. Whether it's real or not, the invention in the commercial is sure to pique the interest of the parents among us, and maybe get those without kids thinking about taking that big step... stroller autonomously in tow.