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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun. For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany. In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe." Even Fiat, another automaker long considering a budget brand beneath its Fiat line-up, wasn't sure how to squeeze any extra money from lower-cost products but was sure that it couldn't be done by manufacturing in Europe. If VW hasn't yet made the math work with a joint venture in China, it will be interesting to see how it might build a European go-it-alone business case.

'CSR Racing 2' mobile game adding 'Fast & Furious' pack

Popular mobile drag-racing game CSR Racing 2 (CSR2) is constantly adding new cars, new events, and new features to keep the game fresh. In March, CSR2 released the stunning McLaren Speedtail into the game, and for April, a "Fast & Furious"-themed pack is on the way. CSR2 recently celebrated 100 seasons of racing (the game runs on its own calendar) and announced a new update is on the way. Many new vehicles are coming, including a McLaren F1 LM, a Mercedes-Benz 300 SL Coupe, a Bugatti EB110 Super Sport, a Honda NSX-R, a C3 Chevrolet Corvette ZR1, a Lamborghini Countach LP5000 Quattrovalvole, a Porsche Carrera GT and a Shelby Cobra 427 S/C.  Through various events, players will also be able to unlock more cars such as the Aston Martin Valhalla Concept, the Ferrari Monza SP1 and SP2, a TVR Griffith, a Toyota GR Supra, a Bugatti Chiron Pur Sport, a BMW M8 Competition Coupe, and for the first time in a video game, the Mini John Cooper Works GP. But possibly the most hyped vehicles included in the new update are not cars that come straight from the production line. Update 2.11 will add character cars from the "Fast & Furious" franchise.  As part of a series of special events within the game, CSR2 customers will be able to race with numerous F&F cars such as the 1970 Dodge Charger Daytona, the 2001 Veilside Honda S2000, and Jesse's iconic 1995 Volkswagen Jetta. There are no details about the specifics of the events, but the first will launch in mid-April and the rest will slowly drip the rest of the year. The new cars come after CSR2 released the "Fast & Furious" Toyota Supra, Veilside Mazda RX-7, and Mitsubishi Eclipse back in 2019.  For more information about CSR2 and the upcoming update, visit CSR2's Tumblr. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery CSR Racing 2 Fast and Furious Pack Auto News Toys/Games TV/Movies Dodge Honda Volkswagen Fast & Furious Honda S2000