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2015 Volkswagen GTI [w/video]

The 911 Of Hot Hatches Takes The Compact Game To New Levels
North American car buyers get a bit of a slap in the face when it comes to delivery schedules for new the Volkswagen Golf and pumped-up GTI models. We'll just repeat the old chestnut: It's worth the wait... even though it still stinks. This time around, Western Europe is taking deliveries of the new Golf as we speak, and GTI deliveries start between May and July. North America doesn't get the Mk7 Golf or GTI until about July of 2014.
So we approached our first drive of the new GTI with this chip on our shoulder: "You're making us wait? Well, then at least give us the exact car we'll be able to buy. No compromises, mein freund." And so it was that we extracted nearly all of our drive impressions from behind the wheel of what, for the United States, will technically be a model year 2015 two-door Volkswagen Golf GTI Performance with the standard six-speed manual.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

A VW will help you keep control of your terrible children, apparently

Not all kids are angels, and in fact some of them can be destructive little monsters at the worst of times. Parents know it, too. Volkswagen is playing on adults' fear of being publicly embarrassed by their progeny in an extremely clever ad, touting the long-distance driving range of the Passat TDI. Titled Mom, the spot is certainly one of the more creative sales pitches ever devised for a vehicle's fuel economy. The ad allows three little boys to go absolutely wild in a convenience store as a horrified cashier watches. Although, the commercial certainly raises the question: what mom would actually let her kids run around unattended while pumping gas?