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Volkswagen and Funny or Die take humorous spin in 2015 Golf
Wed, 10 Sep 2014Volkswagen is partnering with Target and Funny or Die in a bizarre ad for the latest Golf starring comedian Rob Huebel, probably best known for his work on Childrens Hospital on Adult Swim.
The commercial is titled The Way Too Helpful Neighbor and stars Huebel as the eponymous neighbor. The challenge is for Huebel to help improve his buddy's apartment before the guy meets his girlfriend's parents for the first time. The obvious way to do that is to slide a new Golf through an actual Target in Texas, while simultaneously showcasing the store's goods and the car's features.
The commercial is airing online now and on TBS during breaks in Conan O'Brien's show, with sneak peaks during other programs on the network. Auto advertising is becoming pretty normal for Funny or Die at this point, though, with the site previously partnering with Fiat for several videos. Check out the ad above and see if you think it works. Scroll down for VW's announcement.
Volkswagen plugs new Passat GTE into European outlets
Mon, Jul 13 2015It's been the better part of a year since Volkswagen first announced the Passat GTE and revealed it at the Paris Motor Show. And now the German automaker is finally bringing it to market. That is, at least, certain markets, anyway. The new GTE broadens the range of the European-market Passat (which is entirely different from the model we get here) with a plug-in hybrid for the first time. It follows the emergence of the Golf GTE which has a similar setup. The gasoline-electric powertrain marries a 1.4-liter turbo four to an electric motor and a dual-clutch transmission, producing a combined 215 horsepower. It can also be switched into pure electric mode, giving it a battery-powered range of 31 miles and warranting exemption from congestion charges in London and other such cities. VW will offer the Passat GTE in both sedan and Variant wagon forms, with sales already beginning in select markets and broadening across Europe this fall. Asian markets can expect to see the new plug-in by year-end as well. Interested US customers will just have to admire this particular model from afar. New Passat GTE launches as saloon and Variant - Volkswagen continues e-motoring offensive with plug-in hybrid - Passat GTE delivers 218 PS and travels up to 50 kilometres on all-electric power - First Volkswagen plug-in hybrid in the high-volume segment of large family cars The Volkswagen continues to electrify! Following the Golf GTE*, comes the next high-volume model with a plug-in drive system: this time the German carmaker is electrifying the new Passat GTE. Its launch marks the debut of a new generation of business and family cars – zero-emission vehicle and long-distance touring car all in one. A Volkswagen that combines the present and the future. A car that boasts not only one of the most progressive drive systems of our time, but also an array of innovative assistance and infotainment systems that is ground-breaking in the segment of large family cars. With superb system output of 160 kW / 218 PS, frugal NEDC consumption of just 1.6 l/100 km and 12.2 kWh/100 km (Variant: 12.4 kWh) and an all-electric range of up to 50 kilometres, the Passat GTE defines a new level of efficiency in its class. Under normal operating conditions the new Volkswagen always begins its journey in all-electric and thus emission-free mode. This E-Mode can also be activated at the push of a button, for example towards the end of a journey as you enter a city.
Automakers not currently promoting EVs are probably doomed
Mon, Feb 22 2016Okay, let's be honest. The sky isn't falling – gas prices are. In fact, some experts say that prices at the pump will remain depressed for the next decade. Consumers have flocked to SUVs and CUVs, reversing the upward trend in US fuel economy seen over the last several years. A sudden push into electric vehicles seems ridiculous when gas guzzlers are selling so well. Make hay while the sun shines, right? A quick glance at some facts and figures provides evidence that the automakers currently doubling down on internal combustion probably have some rocky years ahead of them. Fiat Chrysler Automobiles is a prime example of a volume manufacturer devoted to incremental gains for existing powertrains. Though FCA will kill off some of its more fuel-efficient models, part of its business plan involves replacing four- and five-speed transmissions with eight- and nine-speed units, yielding a fuel efficiency boost in the vicinity of ten percent over the next few years. Recent developments by battery startups have led some to suggest that efficiency and capacity could increase by over 100 percent in the same time. Research and development budgets paint a grim picture for old guard companies like Fiat Chrysler: In 2014, FCA spent about $1,026 per car sold on R&D, compared with about $24,783 per car sold for Tesla. To be fair, FCA can't be expected to match Tesla's efforts when its entry-level cars list for little more than half that much. But even more so than R&D, the area in which newcomers like Tesla have the industry licked is infrastructure. We often forget that our vehicles are mostly useless metal boxes without access to the network of fueling stations that keep them rolling. While EVs can always be plugged in at home, their proliferation depends on a similar network of charging stations that can allow for prolonged travel. Tesla already has 597 of its 480-volt Superchargers installed worldwide, and that figure will continue to rise. Porsche has also proposed a new 800-volt "Turbo Charging Station" to support the production version of its Mission E concept, and perhaps other VW Auto Group vehicles. As EVs grow in popularity, investment in these proprietary networks will pay off — who would buy a Chevy if the gas stations served only Ford owners? If anyone missed the importance of infrastructure, it's Toyota.