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Weekly Recap: Mercedes, Volkswagen spend big as import automakers invest in North America

Import automakers are on a building frenzy in North America as resurgent car sales have prompted companies to expand their manufacturing footprints to meet rising demand. That was evidenced this week when Mercedes-Benz announced plans to build a $500-million factory to produce the Sprinter commercial van, and Volkswagen confirmed a whopping $1-billion investment to expand its massive plant in Mexico. Meanwhile Jaguar Land Rover reportedly wants to build a factory in North America, but not for at least three years, and Hyundai is said to be expanding in the southern United States. The common thread in all of this expansion? Trucks, time and money. Mercedes wants to capitalize on the burgeoning work van segment in the United States and will break ground in 2016 on a 200-acre site in Charleston, SC, to build the next-generation Sprinter. The site will have a paint shop, body shop and an assembly line, and 1,300 people will be employed when production ramps up. Why do this, when Mercedes has immense van operations in Germany? It's cheaper to build in the US for the US market. Building locally allows Mercedes to avoid import taxes, forego a complex shipping process that involves partially disassembling German-built Sprinters and naturally, reduces the time it takes to deliver finished trucks to their buyers. "This plant is key to our future growth in the very dynamic North American van market," Volker Mornhinweg, head of Mercedes-Benz Vans, said in a statement. He was speaking about Mercedes and vans, but another German automotive giant, Volkswagen, had similar motives for its mammoth expansion plans in Puebla, Mexico. The added space and production capacity will allow VW to build a three-row version of the Tiguan, and provide another crossover for its US lineup that's light on SUVs. The current Tiguan has two rows. The factory will be able to churn out 500 units daily of the larger variant, and they will be sold in North and South America. It will arrive in the US in mid-2017, a spokesman told Autoblog. VW also plans to build another crossover, a midsize seven-passenger vehicle, at its growing Chattanooga, TN, site. "Localization has become key to safeguarding our competitive position on the global market, and manufacturing the Tiguan in Mexico will bring production closer to the US market," Michael Horn, CEO of Volkswagen Group of America, said in a statement.

VW Passat GTE plug-in hybrid starts at ˆ44,250 in Germany

Want to know how much to put away for a new Volkswagen Passat GTE? Well, first you'll have to move to Germany, or another market where the model will be sold – because it's not being offered in the US. In fact, it's based on a Passat that's altogether different from the one we get in America. But, once you've arrived at a place where the Passat GTE is available, you'll need to shell out about ˆ45,000. That's equivalent to $50,000 US at current exchange rates, which is more than the starting MSRP on any VW currently available Stateside. VW just announced domestic pricing for the new plug-in hybrid, which starts at ˆ44,250 for the sedan and ˆ45,250 for the wagon. For that much scratch, you get a Passat with a 1.4-liter turbo four good for 154 horsepower paired with an electric motor good for another 113 hp. Working in unison, the hybrid powertrain produces as much as 216 horses, and will drive up to 31 miles on electric power alone. Combined with the 50-liter (13.2-gallon) gas tank, the Passat GTE will travel over 680 miles before needing to stop. Along with the GTE, the German automaker is also launching the new Alltrack version of the Passat. Based on the Variant wagon, the new Passat Alltrack packs all-wheel drive and more rugged styling inside and out for a treatment similar to what Audi does for its Allroad models, Volvo its Cross Country line, and Subaru its Outback range. In Passat form, the Alltrack will set German buyers back ˆ38,550. Launch of the new Passat GTE and Passat Alltrack Two new models added to the Passat range Volkswagen is extending its Passat range, adding the GTE and Alltrack. These models are available immediately at German Volkswagen dealers. For a year now, the three distinctive letters GTE have stood for plug-in hybrid models from Volkswagen. Following the Golf, the second GTE standard model is now going on sale, the new Passat. The Passat GTE is powered by a 1.4-litre TSI engine delivering 115 kW / 156 PS and an electric motor producing 85 kW / 115 PS. The two are perfectly coordinated and pool their resources to generate system output of 160 kW / 219 PS. The combination of turbocharged direct-injection engine (TSI) and electric motor brings together efficiency and sustainability. The lithium-ion battery that provides the e-motor with electricity is charged as the car drives along, including via regenerative braking.

VW offers $2,000 to keep owners loyal

Volkswagen stands to lose a large portion of its customer base in the aftermath of the diesel emissions scandal, but the German automaker isn't about to sit back and watch its customers defect to other brands. To that end, VW is offering significant incentives to keep its buyers coming back. This latest incentive program will award a $2,000 loyalty bonus to existing VW drivers in the United States, to be applied to towards the purchase or lease of a new gasoline- or hybrid-powered vehicle. What's more, the offer can be combined with any other incentive on offer (save for employee or fleet discounts). The automaker is offering discounts of between $2,000 for a Passat to as much as $4,000 for a Touareg, CC, or Eos. The incentives are aimed to stave off a potential dip in sales as public trust of the company plummets in the wake of the diesel scandal. Despite the admission that it had manipulated emissions testing, Volkswagen's sales in the US actually increased in September. But they could stand to drop significantly over the course of October. The discounts may soften that blow some, but the manufacturer is not likely to be able to keep up those incentives in the long run. The move follows a similar initiative undertaken by Fiat Chrysler Automobiles in Europe. There the Italian-American automaker is offering owners of Volkswagen Group vehicles – diesel or otherwise – significant discounts of up to $1,700 to trade into an FCA vehicle. Related Video: