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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Last VW bus ever made arrives at final destination

A Brazilian politician tried to save it, unsuccessfully, so the final Last Edition Volkswagen Type 2 Kombi was produced on December 20, 2013 and now resides in a vintage museum at Volkswagen's Commercial Vehicles HQ in Hanover, Germany.
The Volkswagen Microbus was built for 56 years, starting in September 1957. Brazil was the last country still assembling it, but new safety regulations in the country requiring airbags and ABS on all cars spelled the end. When that politician introduced a bill that would pardon only the 'Bus from a death sentence, it couldn't garner the required number of votes for passage. The South American country takes the Kombi production title, though, with 1.5 million of the 3.5 million total made in the home of Copacabana beach and the girl from Ipanema.
The VW Bus is dead. Now perhaps we can turn our attentions to the still-not-totally-settled matter of the Bulli...

Volkswagen incorporating gesture control into updated Golf

For many, the Volkswagen Golf is the epitome of the accessible mode of transportation. It is the "People's Car," after all. Yet in its next iteration, it's slated to get some trick high-end tech on board. Speaking with Auto Express, VW powertrain chief Dr. Heinz-Jakob Neusser revealed that the upcoming facelifted Golf will include gesture control technology. "The interior features a preview of future VW interior technologies, with smartphone applications redefined for automotive use," Neusser told AE. "The gesture control will become reality in the Golf at the end of next year." The feature is being rolled out by other automakers on decidedly more upscale offerings (like the next-gen BMW 7 Series), but look poised to democratize the technology on the far more accessible Golf as soon as next year when the updated model arrives. VW demonstrated the tech at CES with the Golf R Touch concept, which is making an encore appearance at CES Asia in Shanghai this week, where Neusser confirmed the features are slated for production. The VW Golf R Touch concept incorporated a trio of oversized infotainment displays measuring 12.8, 12.3 and 8 inches, as well as gesture-control technology and all the latest smartphone connectivity standards – including Microsoft MirrorLink, Apple CarPlay and Google's Android Auto.