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VW may make Bentley a subsidiary of Audi

FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported. Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying. Synergies could include using Audi technology for a new Bentley SUV, it added. Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars. Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing. Related Video: Audi Bentley Volkswagen

VW Golf TDI circles US on less than $300 of diesel

$294.98. That's how much it cost the Volkswagen team to drive across all 48 contiguous states in the union. Which is pretty impressive, but it's only part of the story. In an effort to demonstrate just how economical a conventional diesel engine can be, VW sent a team out from its US headquarters in Herndon, VA, in a Golf TDI. Their mission was to visit all the Lower 48 on as little fuel as possible. Over the course of 16 days, they traveled 8,233.5 miles, burned through 101.43 gallons of fuel, and marked a frankly astonishing average of 81.17 miles per gallon. As a result, the team – made up of hypermiling automotive journalist Wayne Gerdes and electronics engineer Bob Winger – picked up a new Guinness World Record for the lowest fuel consumption achieved in a non-hybrid car across the 48 contiguous states. The previous record, it's worth noting, had also been set by VW and Gerdes, who piloted a 2013 Passat TDI at just a hair under 80 mpg. But here's the kicker: in raising the diesel economy bar even higher, the team also beat the record for the same achievement in a hybrid vehicle by over six mpg. So the next time someone tries to tell you a hybrid is more efficient than a diesel (at least on the highway), you can point them towards this record. Related Video: VOLKSWAGEN GOLF TDI® ROUNDS LOWER 48 STATES ON LESS THAN $300 OF CLEAN DIESEL, SETS GUINNESS WORLD RECORDS™ ACHIEVEMENT FOR FUEL ECONOMY Golf TDI® beats the GUINNESS WORLD RECORDS™ achievement for "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" at a stellar 81.17 mpg Herndon, Va. — Volkswagen of America, Inc., is pleased to announce today that the 2015 Golf TDI® Clean Diesel, part of the family of vehicles that won the 2015 North American Car of the Year, has set a new GUINNESS WORLD RECORDS® achievement for the "lowest fuel consumption—48 U.S. contiguous States for a non-hybrid car" with a remarkable 81.17 mpg. Traveling 8,233.5 miles around America in 16 days on $294.98 of Shell® Diesel fuel, the Golf beat the previous mark of 77.99 mpg by more than 3 mpg, and also beat the hybrid vehicle record of 74.34 mpg by more than 6 mpg. "Covering 8,233.5 miles on just 101.43 gallons of Clean Diesel fuel is a remarkable accomplishment, and solid proof of the efficiency and fuel economy of Volkswagen's TDI® Clean Diesel vehicles," said Michael Horn, President and CEO, Volkswagen Group of America, Inc.

VW could fight Uber Black with Porsche and Audi vehicles

Last week, the Volkswagen group dumped $300 million into Gett, a taxi hailing-cum-ride sharing app that's big outside of the US. Now, the company has revealed that it's pondering a rival to Uber Black by offering private drivers access to its higher-end vehicles. Details are scarce since it's a single line reference in a very long press release, but VW says that it's looking at a "special chauffeur service" that features "premium brands, such as Audi and Porsche." What that looks like in reality is anyone's guess, although the idea of getting ferried around in an Audi RS 7 does have some appeal. The deal with Gett will concentrate on getting Volkswagen cars into the hands of Gett's drivers with the promise of juicy discounts. For instance, the firm will offer a special package that'll bundle car insurance and servicing with the purchase price, which can be paid by a would-be operator in installments. It's a similar deal to the one that Uber offers would-be drivers, letting them buy cars from manufacturers like Volkswagen, Ford and Toyota at a discount. Uber, however, also lets prospective cabbies rent their vehicle on a monthly basis, thanks to a deal with Enterprise. Both of which will likely become more muscular now that Uber has a further $3.5 billion in its back pocket. The troubling fact for the auto industry is that people will still need cars, but it's likely that they won't need as many as they do right now. On-demand services and self-driving vehicles are, after all, intended to shuttle around cities like an ersatz taxi-cum-metro system rather than sitting in parking lots. The concepts of ownership that we currently hold dear (and the profits that car companies get from them) are likely to fade away in the next, say, fifty years time. As such, conglomerates like VW will have to reinvent themselves as both manufacturer and transport company in one. But these changes are never easy, especially when the biggest car firms have tons of baggage that slows down their progress. Many are still devoting time and resources to producing thousands of new cars with combustion engines that will be on the roads for years to come. Looming in the shadow, however, is the emissions scandal, with the financial and reputational penalties likely to be felt for years to come. Younger, more nimble rivals without legacy businesses, like Tesla, are working on mass-producing electric cars for mass-market prices.