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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

VW announces reworked 6.0 W12 TSI engine

Nobody makes more engines with a dozen cylinders than the Volkswagen Group. They're W12s, of course, owing to the novel shape of their cylinder banks. Now the German industrial giant has announced a comprehensively reworked version of that engine at the same Vienna Motor Symposium where it presented its new 2.0-liter turbo four. The new W12 retains the same arrangement and the same 6.0-liter displacement, but updates it all with the latest powertrain tech. In place of Audi's FSI direct injection and Bentley's TMPI multi-point injection, the engine has adopted a new TSI system. It's also got a pair of new twin-scroll turbochargers, APS-coated cylinders, a new cooling system, active engine mounts, cylinder deactivation, and a stop/start system. And – crucially for application in the upcoming Bentayga – it has an oil circuit designed for off-road use. The revised package now produces 600 horsepower and 664 pound-feet of torque. Considerably more than the 567 hp and 516 lb-ft offered in the Bentley Continental GT W12, but less than the GT Speed, which we suspect will get an even more powerful version of this new engine. It's also more powerful than even the top version of Audi and Bentley's 4.0-liter twin-turbo V8, to make the W12 a more compelling option. Of course that's just as far as the Continental GT is concerned. The W12 has also found use in the Continental GTC and Flying Spur, as well as the Volkswagen Phaeton and Audi A8, and could find further applications under the Flying B emblem and elsewhere in the future. VW says that in the right application (say, in the production version of the Bentley EXP 10 Speed 6 concept, for example), the new twelve-pot could deliver 0-62 times of under four seconds and a top speed in excess of 186 miles per hour. Volkswagen at the 36th International Vienna Motor Symposium Dr. Heinz-Jakob Neusser: "The car of the future will continue to fascinate people" - CO2 reduction, electromobility and digitalisation are the greatest challenges facing the automotive industry - The future of the internal combustion engine will be characterised by high rpm diesel and high-performance three-cylinder TSI engines - Laser roughening – innovative coating process in large-scale production - New 6.0 W12 TSI with 447 kW (608 PS) – performance and refinement - New generation of EU6 TDI engines for light-duty vehicles Dr.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.