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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

VW takes world sales crown from Toyota for first half of 2015

Despite uncertainty in major markets like Russia and China, Volkswagen is wearing the global sales crown for the first half of the year to overtake Toyota. Through the first six months of 2015, VW sold 5.04 million vehicles, which only narrowly beat its Japanese rival's 5.02 million, Reuters reports. The half-year trophy also placed the German brand one step closer to the goal of being the world's largest automaker. VW can't just cruise through the second half of 2015 to continue wearing the crown, though. The company is a major player in China, and that might start to be a disadvantage soon. Auto demand there is expected to be weak for the rest of the year, which could mean dire effects for companies around the world. According to Reuters, the Western European market shows few signs of a sudden surge, either. To turn things around, VW is working on a massive realignment to be more responsive by organizing its 12 brands under four separate holding companies. One factor in VW's favor is that Toyota is facing its own sales struggles across the globe. In the last fiscal year, the Japanese automaker had growing profits but actual volume was down. At the time, the company predicted a drop to 8.9 million vehicles for the current fiscal period. According to Reuters, Toyota has had problems growing in emerging markets and dealing with higher taxes on small vehicles in Japan. For all of 2014, Toyota held the sales trophy with 10.23 million sales, and VW was in second place with 10.14 million. General Motors came in third with 9.92 million. The year was the first time that VW or Toyota had ever surpassed 10 million vehicles over the stretch of a calendar. Related Video:

VW rolls out new California camper van

Volkswagen introduced the sixth-generation Transporter van a few months ago, ushering in a new era for the once-iconic VW bus. But the Transporter isn't the only version Volkswagen Commercial Vehicles bases on its core van chassis. It also offers the Caravelle, the Multivan, and this, the new the California camper. Based on the T6, the latest California is now being rolled out for what you might call "outdoor recreation enthusiasts." Depending on which configuration you choose, it can fit up to seven people on the road and sleep up to five. VW has thrown everything into this van, literally including the kitchen sink. It's also got beds, a pop-top, and a dual-burner gas range. The new VW California can be had in three trim levels (dubbed Beach, Coast, and Ocean) and with a range of gasoline and diesel powertrain options. That is, where it can be had, because despite the name, the California (like the rest of VW's commercial vehicles) isn't actually offered in California or any of the other 49 states in the Union. Off on holiday – advance sales of the new California have begun - In three equipment lines: Beach, Coast and Ocean - Entry-level prices from just ˆ41,429.85 - New TDI and TSI engines – lower fuel consumption and stop/start function as standard - Modern infotainment, assistance systems and DCC suspension Hannover, 10 June 2015 – Advance sales of the new California have started at dealerships in Germany. Prices start at ˆ41,429.85 (Beach with 62 kW TDI). The California is now available in three equipment lines: Beach, Coast and Ocean. The California Beach is the entry-level model. It is the perfect combination of a 7-seat passenger car and a motorhome with up to five berths. Equipped as standard with a manual pop-up roof and two different layouts (double reclining bench seat with storage compartment or folding triple bench seat with multiflex board), it provides the ideal base for everyday life and travelling. Naturally, the integrated roller blinds enable the creation of privacy and shade, just as the ability to turn the front seats around enables driver and passengers to sit together in a cosy seating group. In combination with the removable camping table within the sliding door and the folding chairs in the tailgate, you are always equipped for outings of all kinds. New to the range is the California Coast.