1969 Volkswagen Beetle - Classic on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Seinfeld's Porsches and VWs command $22 million at auction

Jerry Seinfeld sold off parts of his private collection last weekend at the Gooding & Company auction at Amelia Island, and the comedian's prized possessions garnered an impressive $22 million. Seinfeld is a passionate collector of Porsches, and the top lot which Gooding moved from his collection was a 1955 Porsche 550 Spyder, which sold for $5.35 million – right in the middle of its estimated range. Others inline with their pre-sale estimates included a 1990 962C racer ($1.65 million), a '94 964 Flatnose Turbo ($1 million), a '66 911 ($275,000), and a '64 VW Camper ($99,000). A few lots exceeded expectations, notably a '74 911 Carrera IROC RSR that went for $2.3 million (over an estimate of $1.2-1.5 million), as did a pair of 911 Speedsters from 1989 and 2011 and a 356 Speedster from '57. Jerry's 1960 Volkswagen set a new record for Beetles sold at auction when it went for a top bid of $121,000, well exceeding its estimated $45,000 value. The '73 Porsche 917/30 Can-Am Spyder, however, sold for $3 million – which might seem like a lot of money until you realize that it was estimated to fetch upwards of $5 million. A '59 718 RSK went for only $2.86 million when it was valued at $4 million. A pair of 356s sold for $825,000 (instead of $1.25 million) and $1.5 million (instead of $2.25 million). A 993 Cup and a '58 Jadgwagen fell below expectations as well. Altogether, CNBC notes that the $22 million brought in by the collection fell well below the $28-32 million it was anticipated to raise. Far be it from us to count someone else's money, but something tells us Seinfeld won't be hurting too much after the sale. This is the guy, after all, who turned down an offer from NBC that would have netted him $5 million per episode for another 22-episode season of the eponymous show that made him famous. Related Video: Gooding & Company Sets Amelia Island Record for Single Lot and Celebrates More Than $60 Million in Sales from its 2016 Amelia Island Auction 1961 Ferrari 250 GT SWB California Spider Fetches $17,160,000, a Gooding & Company Record Selections from The Jerry Seinfeld Collection Total More Than $22.2 Million AMELIA ISLAND, Fla. (March 13, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, realized $60,162,150 in a single day at the company's 2016 Amelia Island Auction.

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.